[Commlist] Mediatization Conference 5, CFP

Mediatization Conference 5, CFP extended deadline

*Mediatizationversus Datafication. Dialogue or competition?*

10 May, 2024
Hybrid: Lublin & Online
Accompanying events: 9 and 11 May, 2024

Organizers: Maria Curie-Skłodowska University in Lublin
University of Wrocław
Polish Communication Association, Mediatization Section

This year the keynote speech will be given by Professor *Andreas Hepp*
(Universität Bremen): */Datafication, automation and communicative AI:
Toward a redefinition of mediatization research/* (personal
presentation; see the abstract here: 
https://www.umcs.pl/en/ms-keynote.htm 
<https://www.umcs.pl/en/ms-keynote.htm>)

For more details please visit the conference website:
https://www.umcs.pl/en/ms-registration.htm 
<https://www.umcs.pl/en/ms-registration.htm>

Call for papers

Mediatization is one of those complex theoretical approaches that allow
us to understand the complexity of contemporary social phenomena in
which media technologies are entangled. In recent years, social action
has become even more tightly intertwined with the operation of
technologies, which in turn are based on the collection of (big) data.
This has provided the impetus to look at the data-based nature of
processes and to develop the trend of datafication research. At the same
time, with technological advances and market convergence, media has
ceased to be a separate sector. It has become integrated with IT. We are
also witnessing an institutional shift toward data-driven media and
automated, algorithmic communication.

Mediatization (understood as the deep and complex two-sided media and
social spheres) and datafication (the process of transforming selected
aspects of social life into data and then inscribing these data into
social relations) can help us explain how data generated by human
networked practices are used in contemporary cultural, social, political
and market processes (Hepp and Couldry, 2023; Kaun 2023; Kopecka-Piech
and Bolin 2023; Hepp, 2020; Couldry and Meijas, 2019; van Dijk 2014).

Therefore, we consider mediatization and datafication as conceptual
tools that can be used to comprehensively understand the current social
phenomena that constitute the digital shift towards the prevalence of
data-driven media. At the same time, the question of the relationship
between mediatization and datafication needs to be raised, as it is not
clear whether datafication represents a new and qualitatively different
phase of deep mediatization or whether it is just another layer, an
element of mediatization. Finally, should the concept of datafication
transform research on mediatization? If so, in what way? Since there are
only a few attempts to establish a dialogue between mediatization and
datafication research (e.g. Hepp, 2020; Kaun, 2023), we are convinced
that there is still a need to discuss these two topics.

To address these problems we have invited the renowned keynote speaker
Andreas Hepp (Universität Bremen) who will give a keynote speech on:
Datafication, automation and communicative AI: Toward a redefinition of
mediatization research (personal presentation; see the abstract here).

However, as in the previous years, we open our conference to a wide
range of topics related to mediatization and media studies in general,
and therefore welcome all papers that address the topics listed below:

Mediatization and datafication – a conceptual dialogue and/or
competition
      Datafication as a phase/layer of mediatization
Mediatization research in times of datafication
      Datafication of interpersonal, organizational and institutional
communication
      Data colonialism; colonial appropriation of social-personal data
      Digital infrastructures and platform economies
      Artificial intelligence as a tool of mediatization
      Algorithmization of public and interpersonal communication
      Platformization of interpersonal, organizational and institutional
communication
      Automation of communication
Mediatization of politics and electoral campaigns
Mediatization of war and conflict
Mediatization of sport, physical activity and recreation
Mediatization of business and economy
Mediatization of popular culture and fashion
Mediatization of leisure
Mediatization of religion and spiritual life
Mediatization of daily and family life
      (De)mediatization, counter-mediatization and media de-saturation

In addition to the scientific discussions, we are planning social events
for our participants to get to know each other better and to spend some
time in a more relaxed way in the beautiful city of Lublin during the
best season of the year:

      Thursday (May 9) evening: Welcome-and-get-together party (location
to be announced), where we can get to know each other and spend some
time together before attending Friday's speeches and panels.
      Friday (May 10) evening: Dinner for the conference participants.
      Saturday (May 11) morning: A guided walk through the marvelous city
center to learn more about Lublin's fascinating history and
multicultural heritage.

Important dates:
*Abstract submission: 15 April, 2024
*Abstract acceptance: 17 April, 2024
Languages of the conference: English and Polish
Form of participation: oral presentations, personal and
online form

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