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[Commlist] New book: Tactical Publishing: Using Senses, Software, and Archives in the Twenty-First Century
Wed Mar 06 16:03:25 GMT 2024
*New Book: Tactical Publishing!
https://direct.mit.edu/books/oa-monograph/5716/Tactical-PublishingUsing-Senses-Software-and
“Tactical Publishing, Using Senses, Software, and Archives in the 
Twenty-First Century”, is now published by MIT Press.
*“A much-awaited sequel to Post-Digital Print, Ludovico offers nothing 
less than a stunning manual to what publishing and libraries are in 
computational culture. The book is an entire critical vocabulary of the 
computational media landscape.”*
—Jussi Parikka, Professor in Digital Aesthetics and Culture, Aarhus 
University
*“Guiding us from tactile to tactical, from smellable volumes to the 
seemingly infinite scroll of texts on the internet, Tactical Publishing 
takes the reader on a wild trip through the experimental fringes of 
contemporary publishing, finding new roles and missions for books, 
publishers, and libraries in the media ecology of the present and into 
the future.”*
—Scott Rettberg, Director of the Center for Digital Narrative and 
Professor of Digital Culture, University of Bergen
*“Tactical Publishing succeeds not only in accommodating the 
interconnecting continuities and disruptions of old and new publishing 
platforms, it also does so within a conceptual matrix of genuine 
explanatory power. This book will be an invigorating point of reference 
for many years to come.”*
—David Garcia, Professor of Digital Arts & Media Activism and Director 
of Experimental Media Research Centre (EMERGE), Bournemouth University
*from MIT Press website:*
“How to level up to the next transformative phase of publishing—with a 
critical methodology that transcends the dichotomy of paper and digital 
media production.
Publishing is experiencing one of the most transformative phases in its 
history. In Tactical Publishing, a sequel to Post-Digital Print, 
Alessandro Ludovico explores the forces driving this historical phase, 
highlighting the tremendous opportunities it presents. Our task, he 
believes, is to develop an alternative publishing system that transcends 
the dichotomy between paper and digital media. He focuses first on the 
two activities on which publishing is premised—reading and writing (with 
an emphasis on writing machines and post-truth in the latter)—and then 
deconstructs the concept, proposing alternative strategies inspired by 
recent practices and unconventional uses of technology.
Ludovico shows how the radical and strategic use of print in the past 
can serve as the basis for our transition to the next phase of 
publishing. He argues that the new ecology of publishing should be based 
on three main elements: the stimulation of our senses, the role of 
software in forming the publishing infrastructure, and the importance of 
archives. During this transition from the current post-digital phase to 
the next phase, independent publishers and artists, as well as readers 
and machines, will enable new structures and actions that realize the 
potential of publishing and the preservation of content, thereby 
enriching social practices. The author also considers the crucial social 
role played by new forms of libraries, as artists and publishers shape 
the coming publishing world in its various manifestations. Combining 
analytical accounts of tactical strategies with examples from artworks 
and experimental practices, the book concludes with a manifesto for 
publishing in the twenty-first century and an appendix with a selection 
of one hundred publications representing the “periodic table” of future 
publishing.
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