[Commlist] New Book: "Digital Platforms and the Global South"

New book: "Digital Platforms and the Global South: Reconfiguring Power 
Relations in the Cultural Industries" (Routledge, 2023), edited by 
Philippe Bouquillion, Christine Ithurbide and Tristan Mattelart.

Here are the Abstract & Table of contents.

More information (including the Introduction for preview) at: 
https://www.taylorfrancis.com/books/edit/10.4324/9781003391746/digital-platforms-global-south-philippe-bouquillion-christine-ithurbide-tristan-mattelart 

This book addresses the issues raised by digital platforms in the Global 
South, with an emphasis on the cultural stakes involved. It brings 
together an interdisciplinary team of researchers – including political 
economists, socio-economists, geographers, media sociologists or 
anthropologists – who each explore these issues through an insightful 
case study at a local, national, regional or international scale. While 
studying the strategies of some of the main US-based Big Tech platforms 
or video streaming platforms towards the Global South, the chapters also 
consider the often-neglected active role local or regional actors play 
in the expansion of those Western digital players, and highlight the 
existence of a constellation of local or regional platforms that have 
emerged in Africa, Asia, Latin America or the Middle East. In addition 
to analysing the complex relationships of competition, collaboration or 
dependence between these diverse actors, this volume examines the ways 
in which the rise of these digital platforms has generated new forms of 
cultural entrepreneurship and participated in the reconfiguring of the 
conditions in which cultural contents are produced and circulated in the 
Global South.


Table of Content
- Introduction: Philippe Bouquillion, Christine Ithurbide and Tristan 
Mattelart
- Chapter 1:  US Digital Platforms in the Global South: A Critical 
Review of an Emerging Research Field, Tristan Mattelart - Chapter 2: The 
Big Five in India, Powerful Players, Philippe Bouquillion
- Chapter 3: Platformisation of Matchmaking: Reconfiguring Social 
Economies in India, Vibodh Parthasarathi and Simran Agarwal
- Chapter 4: Cultural Crowdfunding Platforms in Latin America: From 
"Creative" Discourse to Entrepreneurial Strategies, Alix Bénistant and 
Jeremy Vachet
- Chapter 5: Global Platforms Weaving into the Craft Industry: Lessons 
from Localisation Strategies in India, Christine Ithurbide
- Chapter 6: From Weixin to WeChat: Analysing the Expansion Strategies 
of a Chinese Social Media Platform, Yuwen Zhang
- Chapter 7: Netflix’s First Decade of Presence in Latin America, Luis 
Albornoz and Fernando Krakowiak
- Chapter 8: Cultural Policies for the SVoD Market in Brazil: From an 
Attempt at Regulation to Total Deregulation, Leonardo De Marchi and Ana 
Atem Diamante
- Chapter 9: Streaming the Middle East: From Legacy Media to Digital 
Platforms, Joe F. Khalil and Mohamed Zayani
- Chapter 10: Hidden in Plain Sight: YouTube and Nollywood’s Reinvention 
of Minor Transnational Practices, Alessandro Jedlowski
- Chapter 11: What Mobile Telephony is Doing to West African Music. The 
ZikMali Project: A New Model of Music Distribution?, Emmanuelle Olivier
- Chapter 12: Chilean Fashion Influencers as Digital Labour: Unpacking 
the "Media Kit" as a Market Device, Arturo Arriagada


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