[Commlist] New Book - Media Activism and Artivism in the Global South: South to South Communication

This book analyses a South-to-South connection between media activists 
and artivists – artists who are activists – in the Global South.

*Andrea Medrado and Isabella Rega. 2023. Media Activism, Artivism and 
the Fight Against Marginalisation in the Global South: South-to-South 
Communication. New York and London: Routledge.*

More information here 
<https://www.routledge.com/Media-Activism-Artivism-and-the-Fight-Against-Marginalisation-in-the-Global/Medrado-Rega/p/book/9781032080833>

This book emphasise the urgent need to engage in South-to-South 
dialogues in order to create more sustainable connections between Global 
South communities and as an essential step towards identifying and 
facing global problems, such as state repression, social inequality and 
climate crises. Medrado and Rega analyse the characteristics of this 
connection, identify its unique contributions to the study of media and 
social change and discuss its long-term sustainability. They do so by 
focusing on instances when media narratives in countries of different 
Global South(s) intertwine and transform each other; specifically, the 
exchanges between Latin America (Brazil) and Africa (Kenya). They 
explore how media activism and artivism can be used as tools for global 
movement building and to challenge colonial legacies. They also discuss 
how to connect people with varied skill sets in different Global South 
contexts, promoting South-to-South solidarity, in a cross-continental 
challenge to marginalisation.

Crucial reading for students and scholars of media activism, social 
movements, global media and communication, development studies and 
international studies, as well as activists and social movement 
organisations.

/“Few works are so grounding, refreshing, and hopeful as Medrado and 
Rega’s book. Leveraging on their decade of artist activist research in 
Latin America and Kenya, they propose critical insights and tactics to 
build Global South solidarities, essential for scholars seeking to have 
social impact using digital and creative tools”./

– *Payal Arora*, Professor and Chair in Technology, Values, and Global 
Media Cultures, Erasmus University Rotterdam

/“In this important book, Andrea Medrado and Isabella Rega provide an 
insightful account of the potential of South-to-South communication in 
building networks for social justice. It highlights the power of 
research and art for scholars, activists, and practitioners alike”./

- *Pablo Boczkowski*, Professor, Director, MS in Leadership for Creative 
Enterprises, Northwestern University, USA　　

TABLE OF CONTENTS

1. Understanding Marginalisation and Defining South-to-South Media Activism

2. Favela Media Activism in Brazil: Collective Memories, Dialogues and 
Media Territories

3. Artivism in Kenya: Mobilising (her)stories, Linking Resources, and 
Creating Media Territories

4. The Stepping into Visibility Model: Invisible Stories, Protection 
Strategies, and Link Visibility

5. A Portrait of Marielle: Animation, Artivism and Intersectional 
Feminism in a Journey from Fear to Hope

6. A Journey to the South: Asking Questions and Learning Concepts Along 
the Way




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