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[Commlist] Call for Book Chapters : Public Relations and Strategic Communications Management in Emerging Economies

Thu Jun 01 14:22:47 GMT 2023




*Edited Book Volume on Public Relations and Strategic Communications Management in Emerging Economies*

*Call for Book Chapters*

*Book Editors*

Dr. Genevieve Bosah, University of Hertfordshire, U.K

Prof. Robert E. Hinson, Ghana Communications Technology University

Dr. Eric Ade, School of Journalism and Communication, Drake University

*Book title: *Public Relations and Strategic Communications Management in Emerging Economies.**

*Contemporary Challenges and Issues in PR and Communications Management in Emerging Economies*

Public relations (PR) have become an integral part of business, politics, and society at large. It plays a crucial role in shaping public opinion and influencing the way organizations are perceived. While much has been written about PR practice in developed countries, there is a dearth of literature on the subject in Africa and emerging economies. According to Hoskisson et al. (2000), emerging economies are best described as low-income, quickly rising countries that utilize liberalized economics as their primary growth drivers. The nations that are today classified as emerging markets were regarded as less developed nations just before the turn of the twenty-first century (The Economist 2014). The authors' research indicates that this transformation is connected to economic expansion. Previously classified as less developed nations, these regions are now becoming global rivals. This review aims to address this gap by examining existing literature on public relations practice and the perspectives of practitioners operating in emerging economies.

As a growing industry, public relations emerged in response to popular protest and demands for reform (Culip, S.M; Center, A.H; Broom, G.M., 1994), addressing the prevalence of threats to the benefit of business and government at the turn of the twentieth century. This gave the industry prominence and transformed the archaic forms of communication into a commercial enterprise, and in the words of (Jansen, 2017), “PR divorced communication from conviction and turned it into a profitable mercenary venture”. The growing concern in public relations and communication globally, is survival. Surviving in a world facing various upheavals such as: instant social and economic changes, amplified political discord, global furore, climate crisis, the Covid 19 pandemic and its effects, war in Ukraine and a swiftly evolving media landscape has created a paradigm shift in the way that humankind operates, it is therefore by no means, business as usual. According to (Jansen, 2017), “we are all in PR now, is there a way out?” This paper focuses on the challenges and issues in public relations and communication in relation to emerging economies.

The practice of public relations in emerging economies is relatively new compared to developed countries. However, it is growing rapidly, driven by the need for organizations to communicate effectively with their stakeholders. According to Thompson (2018), the growth of PR in Africa especially Ghana is fuelled by the increasing awareness of the importance of reputation management, the need for stakeholder engagement, and the growth of social media.

Over the years, a growing number of PR scholars, primarily from America, have sought to introduce various models of inquiry that focuses on the ways in which PR practice support the achievement of ‘excellence’ in the performance of large organisations. (Dozier, D.M; Grunig, L.A; Grunig, J.E, 1995), propose four specified areas in which proficiency is required to achieve excellence as a top communicator: negotiation, research, strategic management, and persuasion. Whilst the text suggests this for those in top management positions, it should be known that in the world of public relations and communication today, these specified areas and more, like crisis management, media relations, reputation maintenance management, leadership, measuring the effectiveness of communication activities (2016) are not for key managers only, but should be sought after by every media professional who wants to stay relevant in the industry. This gives context to the principal challenge of public relations and communication in emerging economies: environment.

*Brief description of project’s scope and content*

This edited book will examine emergingissuesrelated toPRpracticeinemerging economies. Public relations and communications play important roles in emerging economies. In these countries, companies and organizations often face unique challenges when it comes to building and maintaining their public image. These emerging economies are experiencing rapid digitisation which provide new opportunities for companies and organisations to connect with audiences. This has led to a strong understanding of local context and the ability to adapt to the unique challenges and opportunities that the regions present

One of the key challenges for public relations and communications professionals in emerging economies is to find effective ways to reach and engage with their target audiences. This may involve using a mix of traditional and digital channels, such as print media, radio, television, and social media.

Another challenge is to build trust with stakeholders, especially in cases where the public may be sceptical of the intentions of companies and organizations. This can be achieved through transparent and authentic communication, as well as through actions that demonstrate a commitment to corporate social responsibility.

We solicit contributions – both theoretical and empirical from scholars in these regions that explore the challenges, issues and successes in public relations and communications in emerging economies and how practitioners have utilised creative and adaptive strategies to respond to the needs and concerns of local communities and stakeholders.


We call for submissions related, but not limited to, the following themes:


  Conceptual Areas

 1.


        Digital PR

 2. Beyond Traditional Platforms: Exploring New Frontiers of Media
 3. Artificial intelligence in PR
 4. Navigating Disruption: Adapting to Changing Media Landscapes
 5.


        Reputation & Crisis Management

 6.


        Redefining Storytelling: Media in the 21st Century

 7. Unveiling the Media Revolution: Trends, Technologies, and
    Transformations
 8.


        The Media Mosaic: Exploring New Dimensions of Communication

 9.


         From Screen to Stream: Media Consumption in the Digital Era

10.


        Beyond Borders: Global Perspectives on Media Evolution

11.


        Media Breakthroughs: Emerging Technologies and Their Impact

12.


        The Human Connection: Embracing Empathy in the Digital Media
        Landscape

13.


        Public Relations Activism in organizations

14.


        PR Ethics and corporate advocacy

15.


        Multicultural perspectives and strategies

16.


        PR’s role in social movements

17.


        Feminism in PR and strategic communications

18.


        Relationship management

19.


        Public relations, politics and the media

20.


        PR and engagement in the charities/non-for-profit sector

21.


        Persuasion and Influencer management

22.


        Future trends and challenges

**

*Sectorial Areas*

 1. Public Relations and Strategic Communications Management in
    Manufacturing
2. Public Relations and Strategic Communications Management in Agribusiness
 3. Public Relations and Strategic Communications Management in Mining
 4. Public Relations and Strategic Communications Management in Real Estate
 5. Public Relations and Strategic Communications Management in the
    Energy Sector
 6. Public Relations and Strategic Communications Management in the Oil
    & Gas Sector
 7. Public Relations and Strategic Communications Management in the
    Financial Services Sector
 8. Public Relations and Strategic Communications Management in the
    Marketing Communications Sector
 9. Public Relations and Strategic Communications Management in the
    Communications and Technology Sector
10. Public Relations and Strategic Communications Management in the
    Health Services Sector
11. Public Relations and Strategic Communications Management in the
    Hospitality and Tourism Sector
*Submission and Enquiries *

Abstract Submission: June 30th2023

Submit a 200-word abstract (tog.bosah /at/ herts.ac.uk) <mailto:(g.bosah /at/ herts.ac.uk)>

100-word bio

5-6 key words

*Full chapter guidelines*

Full chapters should be located/grounded in emerging economies experience. Full chapters should be between 5,000 -7,000 words including abstracts, references, tables and figures.

*Submissions Guidelines*

  * Abstract submission deadline: June 2023
  * Notification of acceptance sent to authors: July 2023
  * Full draft of full chapter manuscripts due: Oct 2023
  * Manuscript reviews sent to authors:

    Tentative publishing date: June 2024 Publishers: Palgrave/Springer


Chapter proposal submissions and enquiries for further information should be sent to Dr Genevieve Bosah (g.bosah /at/ herts.ac.uk) <mailto:(g.bosah /at/ herts.ac.uk)>


    Additional note: Submitted work must not have been previously
    published or under consideration for publication elsewhere.


    The Book will be subject to peer and editorial review.



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