[Commlist] IJoC Publishes a Special Section: Is Netflix Riding the Korean Wave or Vice Versa?

International Journal of Communication Publishes a Special Section:
Is Netflix Riding the Korean Wave or Vice Versa?


As exemplified by the success of several Netflix originals, such as Squid
Game, Kingdom, All of Us Are Dead, The Glory, and Jung E, Netflix is riding
the Korean Wave. Korean cultural content is also jumping on the Netflix
Bandwagon. The close collaboration between these seemingly unrelated
cultural powerhouses, one originating from a non-Western and the other from
a Western context, foregrounds the following question: What will be the
power relationships in cultural production between global and local forces
in the digital platform era?
 Guest-edited by Dal Yong Jin, Sangjoon Lee, and Seok-Kyeong Hong, this
Special Section—Is Netflix Riding the Korean Wave or Vice Versa?—aims to
provide a better understanding of the ways in which Netflix has influenced
the local cultural industries in terms of the shift in cultural genres and
industry structure. The authors present works from critical studies,
cultural studies, and  platform studies perspectives, partly using Squid
Game—one of the most famous Netflix originals—to anchor their analyses.
These authors articulate ways in which local cultural industries change
their production norms to comply with Netflix's orientation and map out the
shift in the standard of cultural production, which changes the cultural
text. Some authors also delve into the extent to which global platforms
destroy local specificities and identities, both culturally and
structurally.
 Together, the contributions to this Special Section interrogate shifting
power relationships between a global OTT (over-the-top) platform and local
players, including cultural creators and platform users, and the
implications of Netflix's influence on the Korean cultural industries. They
stress the platformization of cultural industries as well as the limits
placed on global OTT platforms by the unique qualities of popular culture,
cultural production, and the reception of cultural texts.     We invite 
you to read these articles that published in the International
Journal of Communication on November 14, 2023. Please log into ijoc.org to
read the papers of interest. We look forward to your feedback! 
_______________________________________________________
 Netflix and the Global Receptions of Korean Popular Culture: Transnational
Perspectives—Introduction Dal Yong Jin, Sangjoon Lee, Seok-Kyeong Hong

Critical Cultural Industries Studies: A New Approach to the Korean Wave in
the Netflix Era Dal Yong Jin

Questioning Platform-Driven Diversity: Diasporic Korean Storytelling on
Netflix
Kyong Yoon

Netflix Korea and Platform Creativity
Benjamin M. Han
Reshaping Hallyu: Global Reception of South Korean Content on Netflix
Sojeong Park, Seok-Kyeong Hong
Squid Game as a Levinasian Morality Tale: The Ethics of Alterity and Empathy
in a Survival-Game Narrative Hye Seung Chung

Third-Space K-Drama: Netflix, Hallyu, and the Melodramatic Mundane Yin Yuan

Duality of K-Content in the Era of Netflix: An Investigation of Korean
"Netflix Original" Characteristics
Kristin April Kim, Ji Hoon Park, Sola Yoon, Yue Wang, Hayoung Bae, Kieu
Trang Luc

Transversal Korean Waves: Speculating on the Next Wave with Netflix and
Korean Gaming
Tae-Jin Yoon, Yaewon Jin

Kingdom Cultures: Zombie Growth and Netflix Korea
Joseph Jonghyun Jeon
_______________________________________________________

Larry Gross, Editor
Kady Bell-Garcia, Managing Editor
Chi Zhang, Managing Editor, Special Sections
Dal Yong Jin, Sangjoon Lee, Seok-Kyeong Hong, Guest Editors

Please note that according to the latest Google Scholar statistics, IJoC
ranks 7th among all Humanities journals and 8th among all Communications
journals in the world —  demonstrating the viability of open access
scholarly publication at the highest level.

Annenberg Press
(annpress /at/ usc.edu)
International Journal of Communication
USC Annenberg Press
Annenberg School of Communication & Journalism
University of Southern California
___________________________________________________
International Journal of Communication (IJoC)
USC Annenberg Press
University of Southern California
http://ijoc.org/
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