Archive for 2022

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[Commlist] New book: Digital Fashion Communication: An (Inter)cultural Perspective

Thu Dec 15 10:08:20 GMT 2022


Noris, A., & Cantoni, L (2022). Digital Fashion Communication : An (Inter)cultural Perspective. Leiden, The Netherlands: Brill. Digital Fashion Communication: An (Inter)cultural Perspective

Series:
•	Brill Research Perspectives in Humanities and Social Sciences
•	Brill Research Perspectives in Popular Culture
Authors: Alice Noris & Lorenzo Cantoni
https://brill.com/display/title/63118

Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed, and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.


Table of Contents
1 Fashion and (Popular) Culture 3
1.1 Fashion, a First Approach 4
1.2 Popular Culture and Fashion 10
1.3 Fashion in Museums and Exhibitions 34
2 Fashion and Communication (Technologies) 57
2.1 Fashion as (Also) Communication: A Semiotic Approach 58
2.2 Digital Transformation within Fashion 61
2.3 Three Layers and Main Applications 65
2.4 Localization: Getting Meanings and Products across Borders 73
2.5 Intercultural Communication and Crises 76
2.6 Understanding and Mapping Crises 111
Concluding Remarks 119
References 120


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