[Commlist] New book: Digital Fashion Communication: An (Inter)cultural Perspective

Noris, A., & Cantoni, L (2022). Digital Fashion Communication : An 
(Inter)cultural Perspective. Leiden, The Netherlands: Brill. Digital 
Fashion Communication: An (Inter)cultural Perspective

Series:
•	Brill Research Perspectives in Humanities and Social Sciences
•	Brill Research Perspectives in Popular Culture
Authors: Alice Noris & Lorenzo Cantoni
https://brill.com/display/title/63118

Fashion is an integral part of popular culture, closely intertwined with 
tales, magazines, photography, cinema, television, music and sports...up 
to the emergence of dedicated exhibitions and museums. Fashion is 
undergoing a major digital transformation: garments and apparels are 
presented and sold online, and fashion trends and styles are launched, 
discussed, and negotiated mainly in the digital arena. While going well 
beyond national and linguistic borders, digital fashion communication 
requires further cultural sensitivity: otherwise, it might ignite 
inter-cultural misunderstandings and communication crises. This book 
presents the recent transformation of fashion from being a Cinderella to 
becoming a major cultural attractor and academic research subject, as 
well as the implications of its digital transformation. Through several 
cases, it documents intercultural communication crises and provides 
strategies to interpret and prevent them.


Table of Contents
1 Fashion and (Popular) Culture 3
1.1 Fashion, a First Approach 4
1.2 Popular Culture and Fashion 10
1.3 Fashion in Museums and Exhibitions 34
2 Fashion and Communication (Technologies) 57
2.1 Fashion as (Also) Communication: A Semiotic Approach 58
2.2 Digital Transformation within Fashion 61
2.3 Three Layers and Main Applications 65
2.4 Localization: Getting Meanings and Products across Borders 73
2.5 Intercultural Communication and Crises 76
2.6 Understanding and Mapping Crises 111
Concluding Remarks 119
References 120


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