[Commlist] New Book: Researching Creativity in Media Industries

*New Book: /Researching Creativity in Media Industries/
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*Author: Mads Møller T. Andersen, University of Copenhagen
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In this book, Mads Møller T. Andersen examines the methodological 
challenges that arise when studying creativity and creative processes in 
media industries, arguing that the field of media studies still has much 
to learn about how these industries facilitate their own creative 
processes. Andersen introduces and utilizes a theoretical framework of 
five traditions in creativity to guide readers through five different 
methods of approaching and understanding the concept of creativity, 
exploring whether media scholars should abandon current, romantic 
understandings of creativity in favor of more progressive and nuanced 
definitions. Ultimately, Andersen considers and offers examples of how, 
as a discipline, we can design studies of creative processes that also 
address what we still don’t know about creativity in these contexts. 
Scholars interested in media studies, cultural studies, and research 
methods will find this book particularly useful.*
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Full details can be found here: 
https://rowman.com/ISBN/9781666901696/Researching-Creativity-in-Media-Industries 
<https://rowman.com/ISBN/9781666901696/Researching-Creativity-in-Media-Industries> 



Reviews:

“Media is everywhere, just like creativity, and we would do well to 
understand what makes the two so pervasive in our lives and, most of 
all, what makes them inseparable. Andersen’s exciting new book offers 
readers both the conceptual and methodological tools needed to discover, 
study, and reflect on creativity in media industries. An indispensable 
resource for media and creativity researchers and for anyone with a keen 
interest in social science and the big questions of today.“
— Vlad Glaveanu, Dublin City University

“This book takes creativity seriously. It is a welcome and highly 
readable addition to the scant work that already connects authoritative, 
empirically driven and well-reasoned creativity research with media 
industry studies. It takes a cross disciplinary approach, delivering 
what is a pragmatic and highly useful appraisal of what is, after all, a 
central phenomenon in all media production.”
— Phillip McIntyre, The University of Newcastle

Table of contents:__
- Chapter 1: Introduction
- Chapter 2: Five Traditions in Creativity Research
- Chapter 3: Media Industry Studies and Key Themes
- Chapter 4: Production Studies as a Methodological Approach
- Chapter 5: Challenges When Researching Creativity
- Chapter 6: Research Design Using the Five Traditions
- Chapter 7: Case Example: Where is Creativity in TV Production?
- Chapter 8: Further Studies of Creativity in Media Industries_
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About the author:__
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Mads Møller T. Andersen is an Assistant Professor at University of 
Copenhagen in Denmark. His publications and research interests focus on 
the media industries and in particular creativity, streaming services, 
creative processes, production studies, reality TV and branding.
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For further inquiries, please contact Mads via email 
((mtommerup /at/ hum.ku.dk)) or consult my research profile: 
https://comm.ku.dk/staff/?pure=en/persons/736775 
<https://comm.ku.dk/staff/?pure=en/persons/736775>


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