[Commlist] New Book: Social TV: Multi-Screen Content and Ephemeral Culture

-------- Forwarded Message --------
Subject: 	[CULTSTUD-L] New Book: Social TV: Multi-Screen Content and 
Ephemeral Culture
Date: 	Mon, 18 Jul 2022 16:14:19 -0500
From: 	Cory Barker <(barkerc65 /at/ GMAIL.COM)>
Reply-To: 	A listserv devoted to Cultural Studies <(CULTSTUD-L /at/ LISTS.UMN.EDU)>
To: 	(CULTSTUD-L /at/ LISTS.UMN.EDU)



Cory Barker is happy to announce the publication of the book, /Social 
TV: Multi-Screen Content and Ephemeral Culture 
<https://www.upress.state.ms.us/Books/S/Social-TV>/, with the University 
Press of Mississippi.

*Description: *In/Social TV: Multi-Screen Content and Ephemeral 
Culture/, Cory Barker reveals how the US television industry 
promised—but failed to deliver—a social media revolution in the 2010s to 
combat the imminent threat of on-demand streaming video. Barker examines 
the rise and fall of Social TV across press coverage, corporate 
documents, and an array of digital ephemera. He demonstrates that, 
despite the talk of disruption, the movement merely aimed to exploit 
social media to reinforce the value of live TV in the modern attention 
economy. Case studies from broadcast networks to tech start-ups uncover 
a persistent focus on community that aimed to monetize consumer behavior 
in a transitionary industry period.

To trace these unfulfilled promises and flopped ideas, Barker draws upon 
a unique mix of personal Social TV experiences and curated archives of 
material that were intentionally marginalized amid pivots to the next 
big thing. Yet in placing this now-forgotten material in recent 
historical context,/Social TV/shows how the era altered how the industry 
pursues audiences. Multi-screen campaigns have shifted away from a focus 
on live TV and toward all-day “content” streams. The legacy of Social 
TV, then, is the further embedding of media and promotional material 
onto every screen and into every moment of life.

*Select Reviews*:

    "An especially timely volume,/Social TV/is an impressive study of
    the Social TV archive for several key case studies, each of which
    speak to different subsectors of Social TV, while commenting on the
    broader cultural and industrial ramifications of social media
    engagement./Social TV/offers readers a rich archive through which to
    examine shifts in the TV industry. "

    - Jennifer Gillan, author of Television Brandcasting: The Return of
    the Content-Promotion Hybrid

    "Barker’s meticulously researched ‘ephemeral historiography’ of the
    rise and fall of Social TV offers fresh insights into some of this
    moment's more notable experiments, from ABC’s #TGIT to AMC’s Story
    Sync. Vitally, it also excavates under-theorized industrial
    experiments to gauge and reward fan participation from this era,
    from check-in platforms’ efforts to gamify television viewing to
    Amazon’s experiments with ‘fansourcing’ feedback on their television
    pilots. The result is a comprehensive and compelling account of the
    television industry’s attempt to embrace emergent platforms, while
    managing audience engagement on their terms."

    - Suzanne Scott, author of Fake Geek Girls: Fandom, Gender, and the
    Convergence Culture Industry

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