[Commlist] New book: Echo

_ECHO by Amit Pinchevski (The MIT Press Essential Knowledge Series)_

An exploration of echo not as simple repetition but as an agent of 
creative possibilities.

In this volume in the MIT Press Essential Knowledge series, Amit 
Pinchevski proposes that echo is not simple repetition and the 
reproduction of sameness but an agent of change and a source of creation 
and creativity. Pinchevski views echo as a medium, connecting and 
mediating across and between disparate domains. He reminds us that the 
mythological Echo, sentenced by Juno to repeat the last words of others, 
found a way to make repetition expressive. So too does echo introduce 
variation into sameness, mediating between self and other, inside and 
outside, known and unknown, near and far. Echo has the potential to 
bring back something unexpected, either more or less than what was sent.

Pinchevski distinguishes echo from the closely related but sometimes 
conflated reflection, reverberation, and resonance; considers echolalia 
as an active, reactive, and creative vocalic force, the launching pad of 
speech; and explores echo as a rhetorical device, steering between 
appropriation and response while always maintaining relation. He 
examines the trope of echo chamber and both destructive and constructive 
echoing; describes various echo techniques and how echo can serve 
practical purposes from echolocation in bats and submarines to 
architecture and sound recording; explores echo as a link to the past, 
both literally and metaphorically; and considers echo as medium using 
Marshall McLuhan's tetrad.

Link: https://mitpress.mit.edu/books/echo





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