[Commlist] CFP: Young people, entertainment and cross-media storytelling

Call for submissions:

ECREA pre-conference workshop on “Young People, Entertainment and 
Cross-Media Storytelling: Perspectives and Methods for Investigating 
Youth Media”

WHERE AND WHEN

Aarhus, 18 October 2022, from 10 AM to 18 PM.

KEYNOTE

Sophie H. Bishop: “Young People and the Influencer Culture in the UK”.

FORMAT

One-day physical event, free of charge.

THEME

Entertainment media play a vital role in the media lives of teenagers 
and youth, as do social, digital and global platforms such as YouTube, 
TikTok, Snapchat and Netflix. Today’s youth entertainment culture thus 
includes not only entertainment produced by legacy mass media producers, 
but also content creators, influencers and ‘new media’ players. Many of 
these content creators make entertainment to be spread across platforms 
to strengthen brands and income and create fictional and non-fictional 
cross-media storylines. The prominent position of global entertainment 
platforms among teenagers also impacts viewing communities by 
reconstructing place and locality and by extending the production and 
modes of cultural reproduction that inform and shape how people perceive 
themselves and others. All this raises the stakes for national media 
industries to retain younger segments and for media policymakers, who 
traditionally have fulfilled policy goals by regulating national media 
institutions.

This pre-conference invites contributions that further theories about 
industry notions, practices and strategies of conducive production and 
distribution practices related to young people as audiences. 
Contributions can deal with questions concerning all aspects of genre 
and all aspects of entertainment made for or consumed by youth—from 
policy and production perspectives to textual analysis and reception 
studies. Addressing such questions, we are especially interested in 
papers that shed new light on one or more of the following themes:

-Case studies of youth productions and/or youth content.

-Studies investigating how youth consume or use entertainment media.

-Studies investigating how screenwriters, producers and commissioners 
conceive and produce content aimed for and consumed by youth.

-Studies investigating how emerging producers, content creators or 
influencers conceive and produce content aimed for and consumed by youth 
and teenagers.

-Studies investigating the role of public service media and other 
national institutions in serving and engaging young people.

-Studies investigating why young people seek out non-domestic/global 
entertainment.

-Studies investigating the role that language plays in the consumption 
of global entertainment.

-Studies investigating the role of policymakers, policies and funding 
schemes in facilitating high ‘quality’ content needed by young people.

-Research and theoretical reflections on the ways in which transnational 
cultural encounters via screen impact opinions and behaviour towards the 
Other.

-Studies of different genres, aesthetics and modes of address in current 
content targeting young audiences.

-Conceptual and critical interventions into the production and 
consumption of youth media content, including perspectives on 
cross-media storytelling, youth fiction, social media entertainment, 
content creators and influencers.

-Methodological interventions that address the challenges in researching 
young audiences, youth productions and/or youth content.

We particularly encourage PhD students and young scholars to submit 
their research.

*ORGANISING COMMITTEE***

Andrea Esser, Pia Majbritt Jensen, Marika Lüders, Eva Novrup Redvall, 
Jeanette Steemers, and Vilde Schanke Sundet.

The following research projects co-organise this 
pre-conference: “Reaching young audiences: serial fiction and 
cross-media storyworlds for children and young audiences”, “Global 
natives? Serving young audiences on global media platforms”, and “Screen 
Encounters with Britain: What do young Europeans make of Britain and its 
digital screen culture?”

*SPONSORING SECTIONS***

This conference is supported by the ECREA Media Industries and Cultural 
Production Section and the ECREA Television Studies Section.

**

**

*TO APPLY ***

To apply, submit a 300-500-word abstract (excluding references) and a 
100-word bio for each speaker (including email address and affiliation). 
Please send your proposal (PDF) to Vilde Schanke Sundet 
((v.s.sundet /at/ media.uio.no) <mailto:(v.s.sundet /at/ media.uio.no)>) and Eva 
Novrup Redvall ((eva /at/ hum.ku.dk) <mailto:(eva /at/ hum.ku.dk)>). Be sure that your 
proposal clearly articulates: **

·The main issue or research questions to be discussed

·Key theoretical approach or concept

·The critical or methodological framework

·Main argument or expected findings and conclusions

DEADLINE FOR PROPOSAL

Deadline for proposal: May 31. Decisions will be communicated to the 
authors by June 20.

MORE INFO

https://www.hf.uio.no/imk/english/research/projects/global-natives/news/young-people-entertainment-and-cross-media-storyte.html 
<https://www.hf.uio.no/imk/english/research/projects/global-natives/news/young-people-entertainment-and-cross-media-storyte.html>

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