[Commlist] New publication: Horror Franchise Cinema

*
*Horror Franchise Cinema*

*Edited by Mark McKenna and William Proctor*

This book explores horror film franchising from a broad range of 
interdisciplinary perspectives and considers the horror film’s role in 
the history of franchising and serial fiction.

Comprising 12 chapters written by established and emerging scholars in 
the field,/Horror Franchise Cinema/redresses critical neglect toward 
horror film franchising by discussing the forces and factors governing 
its development across historical and contemporary terrain while also 
examining text and reception practices. Offering an introduction to the 
history of horror franchising, the chapters also examine key texts 
including Universal Studio monster films, Blumhouse production 
films,/The Texas Chainsaw Massacre/,/A Nightmare on Elm 
Street/,/Alien/,/I Spit on Your Grave/,/Let the Right One In/, Italian 
zombie films, anthology films, and virtual reality.

A significant contribution to studies of horror cinema and film/media 
franchising from the 1930s to the present day, this book will be of 
interest to students and scholars of film studies, media and cultural 
studies, franchise studies, political economy, audience/reception 
studies, horror studies, fan studies, genre studies, production 
cultures, and film histories.

Table of Contents

Introduction
The Death and Resurrection Show: Horror Franchise Cinema and the 
Romanticization of Cult
/William Proctor and Mark McKenna/

1. Building Imaginary Horror Worlds: Transfictional Storytelling and the 
Universal Monster Franchise Cycle
/William Proctor/

*Section I: Slasher and Post-Slashers*

2./The Texas Chainsaw Massacre/: A ‘Peculiar, Erratic’ Franchise
/Mark Bernard/

3. If I Were a Carpenter: Prestige and Authorship in the/Halloween/Franchise
/Murray Leeder/

4. If Nancy Doesn’t Wake Up Screaming: The/Elm Street/Series as 
Recurring Nightmare
/Steve Jones/

5. Allowing ‘Us Just to LIVE There’: Atmosphere and Audience Evaluation 
of the/Alien/Film Series
/Kate Egan/

*Section II: Millennial Franchises*

6. Cut-Price Creeps: The Blumhouse Model of Horror Franchise Management
/Todd Platts/

7. When the Subtext Becomes Text: The Purge Takes on the American Nightmare
/Stacey Abbott/

*Section III: Cult Franchises*

8. “What Film is Your Film Like”? Negotiating Authenticity in the 
Distributive Seriality of the/Zombi/Franchise
/Mark McKenna/

9. Horror Heroine or Symbolic Sacrifice: Defining the/I Spit on Your 
Grave/Franchise as Horror
/Sarah Cleary/

*Section IV: Complicating Franchising*

10. Seriality between the Horror Franchise and the Horror Anthology Film
/David Church/

11. When is a Franchise Not a Franchise: The Case of/Let the Right One In/
/Simon Bacon/

12. ‘A Match Made in Heaven (or Hell)’: Franchise Experiments Between 
the Horror Film Genre and Virtual Reality Media (2014-2020)
/Sarah Thomas/

https://www.routledge.com/Horror-Franchise-Cinema/McKenna-Proctor/p/book/9780367183271 
<https://www.routledge.com/Horror-Franchise-Cinema/McKenna-Proctor/p/book/9780367183271>



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