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[Commlist] new book: The New Patriarchs of Digital Capitalism: Celebrity Tech Founders and Networks of Power

Fri Jul 16 15:25:34 GMT 2021





Alison Winch and Ben Little are delighted to announce the publication of their book on celebrity tech founders such as Elon Musk, Jeff Bezos and Mark Zuckerberg.

Please see below for summary, contents, endorsements and biographies. A link to the launch event held on the 25^th June is here: https://youtu.be/9BeaZ5iB7yY <https://youtu.be/9BeaZ5iB7yY>

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*The New Patriarchs of Digital Capitalism: Celebrity Tech Founders and Networks of Power*

This book offers an original critique of the billionaire founders of US West Coast tech companies, addressing their celebrity, influence and ideology, their group dynamics and the role they play in the wider sociocultural and political formations of digital capitalism.

 Interrogating not only the founders’ political and economic ambitions, but also how their corporations are omnipresent in our everyday lives, the authors provide robust evidence that a specific kind of patriarchal power has emerged as digital capitalism’s mode of command. The ‘New Patriarchs’ examined over the course of the book include: Sergey Brin and Larry Page of Google, Elon Musk of Tesla, Jeff Bezos of Amazon, Mark Zuckerberg of Facebook, serial investor Peter Thiel as well as Sheryl Sandberg. The book analyses how these people legitimate their rapidly acquired power, tying a novel kind of socially awkward but ‘visionary’ masculinity to near complete dominance of their companies. Drawing on a ten million word digital concordance, the authors intervene in feminist debates on patriarchy, masculinity and postfeminism, locating the authority of these founders as emanating from a specifically racialised structure of power tied to imaginaries of the American Frontier, the patriarchal household and settler-colonialism.

This is an important interdisciplinary contribution suitable for researchers and students across Digital Media, Media and Communication, Gender and Cultural Studies.

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*CONTENTS*

Introduction: The new patriarchs 1

1 Theorising the patriarchal network

2 Elon Musk: Geek masculinity and marketing the celebrity founder

3 Jeff Bezos: Beyond the American frontier

4 Mark Zuckerberg’s corporate household

5 Peter Thiel’s technological frontiers

6 Endorsed by Sandberg: Resilience not resistance

7 The limits of liberalism: Google’s Larry Page and Sergey Brin

Conclusion

Appendix: A concordance of popular books on digital capitalism

*Endorsements*

‘This is a much-needed field guide to the apex predators of tech. Little and Winch reveal the ideological terrain, the cult of celebrity, and the dominant features of patriarchal capitalism that have shaped Silicon Valley and far beyond.’

Kate Crawford, author of /Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence/

//

‘Written at a cultural moment when people around the globe are necessarily engaging with technologies in everyday life, /The New Patriarchs /is an incredibly timely and brilliant analysis of the deep interrelations between and within gender, technology, and capitalism. Resisting a simplistic analysis of the founders of tech companies, Winch and Little offer us an astute framing that positions these founders within the landscapes of patriarchy, celebrity, the household, and myths of the Western frontier. A true interdisciplinary project, the book engages with feminist theory, science and technology studies, political science, and cultural studies, and thus offers us complex conceptualizations of not only the role of technology in society, but also the ways in which patriarchies structure the way we use and understand technologies, and it clearly theorizes the ideologies, histories, and values of the people who run and organize the dominant media platforms in the world.’

Sarah Banet-Weiser, Professor of Media and Communications, London School of Economics

‘For some time now, media scholars, political scientists and public commentators have been working to make sense of the manifold implications of data capitalism, surveillance culture and Big Tech ownership on democracy, the state and the future of society more generally. This book stands out as one of the most exciting and original interventions in this space. Organised as a series of case studies critiquing the world’s richest and most powerful tech oligarchs, it provides a rich and meticulous account of digital capitalism’s reliance on the construction of mythic celebrity personae in its pursuit of a new – and frankly terrifying – global social order. Little and Winch demonstrate how this new breed of founding fathers engage in stage-managed acts of philanthropy, environmentalism and progressive rhetoric to legitimate new forms of power and avoid scrutiny. Inspired by paradigms from celebrity studies, they deftly expose the selfmythologising of the capitalist super-elite as foundational to the complex political economy of data colonialism. Methodologically sharp and deeply compelling, this is a searing conjunctural analysis of the dynamics that shape the new networked monopoly of patriarchs that drives technocapitalism. A comprehensive, enlightening and deeply unsettling analysis of the tech industry’s inordinate power over all aspects of human life.’

Debbie Ging, Associate Professor of Media Studies, Dublin City University

*Author biographies*

*Ben Little *is a lecturer in Media and Cultural Politics and Associate Dean of Engagement and Innovation in the faculty of Arts and Humanities at the University of East Anglia. He works on celebrity, activism, generation, and digital culture. His last book (with Jane Arthurs) was /Russell Brand: Comedy, Celebrity, Politics /(2016). He is part of the editorial collective of /Soundings: A Journal of Politics and Culture/, series editor of generational politics series Radical Future and a director of Lawrence and Wishart.

*Alison Winch *is a lecturer in media studies at the University of East Anglia. Her books include /Girlfriends and Postfeminist Sisterhood /(2013) and the poetry collection /Darling, It’s Me /(2019). She is part of the editorial collective for /Soundings: A Journal of Politics and Culture/.

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