[Commlist] new book: Creator Culture: An Introduction to Global Social Media Entertainment

New publication from New York University Press, which we hope will be of 
interest.

*Creator Culture***

An Introduction to Global Social Media Entertainment

*Edited by Stuart Cunningham & David Craig*

*Foreword by Nancy K. Baym***

*_https://www.combinedacademic.co.uk/9781479817979/creator-culture/ 
<https://www.combinedacademic.co.uk/9781479817979/creator-culture/>_*

*__*

*Available in print and digital formats**__*

**

*Receive a 20% discount online*:***

*CSLS2021*

*Valid until 11:59 GMT, 31st December 2021. Discount only applies to the 
CAP website

Explores new perspectives on social media entertainment

There is a new class of cultural producers—YouTube vloggers, Twitch 
gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and 
others—who are part of a rapidly emerging and highly disruptive industry 
of monetized “user-generated” content. As this new wave of native social 
media entrepreneurs emerge, so do new formations of culture and the ways 
they are studied.

In this volume, contributors draw on scholarship in media and 
communication studies, science and technology studies, and social media, 
Internet, and platform studies, in order to define this new field of 
study and the emergence of creator culture. /Creator Culture/introduces 
readers to new paradigms of social media entertainment from critical 
perspectives, demonstrating both relations to and differentiations from 
the well-established media forms and institutions traditionally within 
the scope of media studies.

This volume does not seek to impose a uniform perspective; rather, the 
goal is to stimulate in-depth, globally-focused engagement with this 
burgeoning industry and establish a dynamic research agenda for 
scholars, teachers, and students, as well as creators and professionals 
across the media, communication, creative, and social media industries.

*Stuart Cunningham* is Distinguished Professor of Media and 
Communication, Queensland University of Technology. His most recent 
books include /Media Economics/ (with Terry Flew and Adam Swift, 2015), 
/Screen Distribution and the New King Kongs of the Online World/ (with 
Jon Silver, 2013), and /Hidden Innovation: Policy, Industry and the 
Creative Sector/ (2013).

*David Craig* is Clinical Associate Professor at USC’s Annenberg School 
for Communication and Journalism and a visiting scholar at Shanghai Jiao 
Tong University’s Institute of Cultural and Creative Industries. Craig 
is also an Emmy-nominated Hollywood producer and TV executive who has 
supervised or produced over thirty critically acclaimed films, series, 
documentaries, books, web series, and stage productions.

*Nancy K. Baym*is a Sr. Principal Researcher at Microsoft in Cambridge, 
Massachusetts. She is the author and co-editor of three previous books 
about audiences, relationships, and the internet. More information, most 
of her articles, and some of her talks are available at nancybaym.com.

With all best wishes,


*Price subject to change.

*The ebook version of this title available through all major digital 
vendors and retailers. If you wish to purchase this title for your 
library then please contact your library supplier. For more information 
on ebook purchasing please follow this link - 
**https://www.combinedacademic.co.uk/ebooks/*
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