[Commlist] University of Nottingham Ningbo China - PhD Scholarship in Microcelebrities

*PhD Scholarship in Australian and Chinese online microcelebrities*
Institution: University of Nottingham Ningbo China
Deadline: 15, Oct 2021 for Feb 2022 entry

The School of International Communications in the Faculty of Humanities 
and Social Sciences is offering a fully funded PhD scholarship (36 
months), in online microcelebrities.

*Background*
Online microcelebrities constitute a growing field of influence in many 
facets of everyday life; from teaching new skills, to understanding 
political movements, to the spread of information and disinformation, to 
the products people consume. Prior to Covid-19, the influence of online 
microcelebrities, while acknowledged as a growing industry, was commonly 
viewed by many scholars as a supplementary mode of digital celebrity. 
Microcelebrities were viewed as subordinate to the traditional mode of 
celebrity production afforded by legacy media systems such as film, 
television and journalistic/popular presses. However, the shift to 
online spaces triggered by Covid-19 lockdown measures has changed the 
balance of influence such that the reach, clout and relevance of 
‘traditional’ celebrities is challenged in favour of more accessible 
online microcelebrities.

This project examines the technical, industrial, social, and regulatory 
factors affecting the production of identities, influence and income by 
microcelebrities in Australia and China. It focuses on microcelebrities 
in the cultural and creative industries (as opposed to political opinion 
leaders), to identify key directions in the development of online 
creative economies in a post-Covid era.

*Research areas*
The PhD project addresses the following research areas:

  * Online microcelebrity
  * Transcultural celebrity
  * Celebrity studies
  * Persona studies
  * Online culture

*Possible areas of focus from within the creative and cultural 
industries include music, video production, fan subbing, live streaming, 
vlogging, dance, photography etc.*

*Application*
Please follow application instructions at the UNNC Graduate School 
website. The full scholarship call can be found at this link: 
https://www.nottingham.edu.cn/en/GraduateSchool/Funding-opportunities/Opportunity.aspx?id=ce36c685-b593-47f5-9354-277226702e8e&language=en-GB 
<https://www.nottingham.edu.cn/en/GraduateSchool/Funding-opportunities/Opportunity.aspx?id=ce36c685-b593-47f5-9354-277226702e8e&language=en-GB>

Deadline: 15 Oct, 2021 (1600 China time), for February 2022 entry

*Contact*
Informal inquires may be addressed to Celia Lam 
((celia.lam /at/ nottingham.edu.cn))


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