[Commlist] new book - Up in the Air?

New Book: "Up in the Air? The Future of Public Service Media in the 
Western Balkans"

Edited by Tarik Jusić, Manuel Puppis, Laia Castro Herrero & Davor Marko

The agenda for transition after the demise of communism in the Western 
Balkans made the conversion of state radio and television into public 
service broadcasters a priority, converting mouthpieces of the regime 
into public forums in which various interests and standpoints could be 
shared and deliberated. There is general agreement that this endeavor 
has not been a success. Formally, the countries adopted the legal and 
institutional requirements of public service media according to European 
standards. The ruling political elites, however, retained their control 
over the public media by various means.

Can this trend be reversed? Instead of being marginalized or totally 
manipulated, can public service media become vehicles of genuine 
democratization? A comparison of public service media in seven countries 
(Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North 
Macedonia, and Serbia) addresses these important questions.
Now available from CEU Press
https://ceupress.com/book/air
"A timely, comprehensive and perceptive collection surveying key 
developments in a most delicate and significant European region. 
Well-crafted chapters document heroic achievements, thwarted 
aspirations, technological transformations and enduring struggles in 
forging national identities: the Western Balkans become a theater for 
exploring the difficult future and role of public service media in 
complex information ecologies." (Monroe Price, Annenberg School for 
Communication, University of Pennsylvania)

"Up in the Air? offers an impressive overview of the state of play of 
Public Service Media in the Western Balkans. Renowned scholars in the 
field present empirical data and above all rich insights into the 
complexity of Public Service Media working (or not) in a context of 
politicization and commercialization. This book adds to the existing 
scholarship on Public Service Media, reflecting on this policy project, 
institutions as well as the values and activities related to it, 
challenging Western-centric theories to date. A must-read for everyone 
who is willing to accept that the mimetic approach, whereby 
post-communist countries simply take over the so-called BBC model, has 
not worked to date and will not work in the future either." (Karen 
Donders, Vrije Universiteit Brussel)

Table of Contents

Chapter 1: Challenges and Prospects of Public Service Broadcasting in 
the Western Balkans
Laia Castro Herrero, Tarik Jusić, Davor Marko, and Manuel Puppis

PART I: WESTERN BALKAN MEDIA SYSTEMS

Chapter 2: Public Service Media in Albania: RTSH's Reforming Struggles
Blerjana Bino

Chapter 3: The Future of Public Service Broadcasting in Bosnia and 
Herzegovina
Nidžara Ahmetašević and Tea Hadžiristić

Chapter 4: The Future of Public Service Broadcasting in Croatia
Davor Marko

Chapter 5: The Future of Public Service Broadcasting in Kosovo
Naser Miftari

Chapter 6: The Future of Public Service Broadcasting in Montenegro
Nataša Ružić

Chapter 7: Four Normative Principles for Participatory Public Service 
Model in North Macedonia
Snežana Trpevska and Igor Micevski

Chapter 8: The Future of Public Service Broadcasting in Serbia
Davor Marko

Part II: COMPARATIVE PERSPECTIVES

Chapter 9: The Iron Law of Public Service Television
Péter Bajomi-Lázár

Chapter 10: Overcoming Path Dependencies in PBS Developments in 
Southeast Europe
Zrinjka Peruško

Chapter 11: Public Service Broadcasting in Central and Eastern Europe 
and the Western Balkans: Mission, Values, and Challenges
Gregory Ferrell Lowe

Chapter 12: Public Service Media in the Context of Adaptation and 
Change: A Call for Organizational Culture Analysis
Michał Głowacki

Chapter 13: Between The Hammer and the Anvil: Public Service 
Broadcasters in the Western Balkans Squeezed Between Commercialization 
and Politicization
Marko Milosavljević and Melita Poler Kovačič

Chapter 14: Digital Switchover and PSM in the Western Balkans
Sally Broughton Micova

Chapter 15: Prospects for Post Switchover Media Policy in the Western 
Balkan Countries
Kenneth Murphy

Chapter 16: State of the Art and the Future of PSM in the Western Balkans
Barbara Thomass

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