[Commlist] Pain Generation: Social Media, Feminist Activism, and the Neoliberal Selfie

*Pain Generation***

Social Media, Feminist Activism, and the Neoliberal Selfie

*L. Ayu Saraswati***

*_https://www.combinedacademic.co.uk/9781479808335/pain-generation/ 
<https://www.combinedacademic.co.uk/9781479808335/pain-generation/>_*

*__*

*Receive a 20% discount online*:**__*

*CSLS2021*

*Valid until 11:59 GMT, 31^st December 2021

Explores the perils and promise of feminist social media activism

Social media has become the front-and-center arena for feminist 
activism. Responding to and enacting the political potential of pain 
inflicted in acts of sexual harassment, violence, and abuse, Asian 
American and Asian Canadian feminist icons such as rupi kaur, Margaret 
Cho, and Mia Matsumiya have turned to social media to share their 
stories with the world. But how does such activism reconcile with the 
platforms on which it is being cultivated, when its radical messaging is 
at total odds with the neoliberal logic governing social media?

/Pain Generation/troubles this phenomenon by articulating a “neoliberal 
self(ie) gaze” through which these feminist activistssee and storify the 
self on social media as “good” neoliberal subjects who are appealing, 
inspiring, and entertaining. This book offers a fresh perspective on 
feminist activism by demonstrating how the problematic neoliberal logic 
governing digital spaces like Instagram and Twitter limits the 
possibilities of how one might use social media for feminist activism.

*L. Ayu Saraswati*is Associate Professor of Women’s Studies at the 
University of Hawai’i. She is the author of /Seeing Beauty, Sensing Race 
in Transnational Indonesia/(2013), which won the 2013 National Women’s 
Studies Association Gloria Anzaldúa book prize. She is the co-editor of 
/Introduction to Women’s, Gender, and Sexuality Studies: 
Interdisciplinary and Intersectional Approaches/(2017) and /Feminist and 
Queer Theory/(2020).



*New York University Press**| May 2021 | 224pp | 9781479808335 | PB | 
£20.99**

*Price subject to change.

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