[Commlist] New book: The Other Side of the Digital: The Sacrificial Economy of New Media

We would like to announce a new publication from the University of 
Minnesota Press, which we hope will be of interest.

*The Other Side of the Digital***

The Sacrificial Economy of New Media

*Andrea Righi***

*_https://www.combinedacademic.co.uk/9781517910235/the-other-side-of-the-digital/ 
<https://www.combinedacademic.co.uk/9781517910235/the-other-side-of-the-digital/>_*

*__*

*Receive a 20% discount online*:**__*

*CSLS2021*

*Valid until 11:59 GMT, 31^st December 2021

A necessary, rich new examination of how the wired world affects our 
humanity

Our tech-fueled economy is often touted as a boon for the development of 
our fullest human potential. But as our interactions are increasingly 
turned into mountains of data sifted by algorithms, what impact does 
this infinite accumulation and circulation of information really have on 
us? What are the hidden mechanisms that drive our continuous engagement 
with the digital?

In /The Other Side of the Digital/, Andrea Righi argues that the Other 
of the digital acts as a new secular God, exerting its power through 
endless accountability that forces us to sacrifice ourselves for the 
digital. Righi deconstructs the contradictions inherent in our digital 
world, examining how ideas of knowledge, desire, writing, temporality, 
and the woman are being reconfigured by our sacrificial economy. His 
analyses include how both our self-image and our perception of reality 
are skewed by technologies like fitness bands, matchmaking apps, and 
search engines, among others.

/The Other Side of the Digital/provides a necessary, in-depth cultural 
analysis of how the political theology of the new media functions under 
neoliberalism. Drawing on the work of well-known thinkers like Jacques 
Derrida, Jacques Lacan, and Ludwig Wittgenstein, as well as Carla Lonzi, 
Luisa Muraro, and Luciano Parinetto, Righi creates novel appraisals of 
popular digital tools that we now use routinely to process life 
experiences. Asking why we must sign up for this sort of regime, /The 
Other Side of the Digital/is an important wake-up call to a world deeply 
entangled with the digital.

*Andrea Righi*is associate professor of Italian studies at Miami 
University. He is author of /Italian Reactionary Thought and Critical 
Theory: An Inquiry into Savage Modernities/and /Biopolitics and Social 
Change in Italy: From Gramsci to Pasolini to Negri. /He coedited, with 
Cesare Casarino, /Another Mother: Diotima and the Symbolic Order of 
Italian Feminism/(Minnesota, 2018).

*University of Minnesota Press**| March 2021 | 304pp | 9781517910235 | 
PB | £20.99**

*Price subject to change.

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