[Commlist] New Book: Media and Public Relations Research in Post-Socialist Societies

*Media and Public Relations Research in Post-Socialist Societies*

Edited by Maureen C. Minielli, Marta N. Lukacovic, Sergei A. Samoilenko,

Michael R. Finch, and Deb Uecker

Published in 2021 by Lexington Books

https://rowman.com/ISBN/9781793607362/Media-and-Public-Relations-Research-in-Post-Socialist-Societies 
<https://rowman.com/ISBN/9781793607362/Media-and-Public-Relations-Research-in-Post-Socialist-Societies>

Media and Public Relations Research in Post-Socialist Societies tracks 
the birth, development, and contemporary expansion of communication 
research, with a focus on public relations and media research in 
post-socialist societies. This collection illuminates the current state 
of media and communication studies in Eastern Europe, Central Europe, 
and Central Asia. Contributors discuss and demonstrate various issues of 
disciplinary roots and tensions, institutional constraints, study 
development, and contemporary status.

More people live in post-socialist countries than in the U.S., and 
nearly as many as in the whole EU. It is, therefore, amazing how little 
we know about media and public relations research in post-socialist 
societies. Minielli, Samoilenko, Lukacovic, Finch, and Uecker organized 
this collection as a much-needed insight into that large part of the 
world and as a reflection on developments that have been made in this 
research sector. To understand contemporary media and public relations 
research on a global level, one must read this book.

*— Dejan Verčič, University of Ljubljana*

This book takes on a major question of our times: how will nations move 
from an often-limiting socialist past into a new era that calls for 
systemic changes in everything from their political to economic and 
communicative practices? Among the demanding and important challenges 
being faced is how to adapt to communicating with newly available 
publics able to choose between competing options in their social, 
political and economic lives. Of course, such adaptations will differ 
from country to country, and between different time periods, in part 
because practitioners in each country will be responding to different 
cultural and historical experiences. So, any book addressing the broad 
issue of media and public relations in these emerging contexts will need 
to accommodate different views born of different challenges and explain 
differing and sometimes disappointing levels of success. This book’s 12 
chapters reflect just such differing responses to the challenges faced 
in the Eastern European context and Russia. For instance, as Samoilenko 
and Erzikova say in the first chapter on public relations in Russia, 
“public relations, once a promising force of democratization, has failed 
to realize its full potential as a full-fledged and self-reliant liaison 
between state and society.”

*— Carl H. Botan, George Mason University*

**

Part I: Public Relations and Political Communication

Chapter 1: Public Relations in Russia: Formation, Etatization, and 
Calcification

/Sergei A. Samoilenko & Elina Erzikova/

Chapter 2: Public Relations Education in Kazakhstan: Competency-Based 
Approach

/Bagila Akhatova/

Chapter 3: Political Communication in Croatia: The Critical Assessment 
of the Field

/Marijana Grbeša & Domagoj Bebić/

Chapter 4: Political Communication and the Public Sphere in Russia

/Oleg Kashirskikh/

Chapter 5: Relations with the Stranger: Government, Business, and 
Society in a Post-Soviet City

/Olga Filatova, Elena Lebedeva, & Yuri Misnikov/

Part II: Mass Media

Chapter 6: Communication and Media Studies in Hungary (1990 – 2020)

/Gabriella Szabó/

Chapter 7: The Impact of Political, Legal, and Economic Factors on Media 
Development in Russia (2000-2020)

/Dmitry Strovsky/

Chapter 8: The Influence of the Russian Media on the Kyrgyz Press

/Elira Turdubaeva & Katja Lehtisaari/

Chapter 9: Russian Media Studies in Transition

/Elena Vartanova & Denis Dunas/

Part III: The Internet and Social Media

Chapter 10: Social Media and Convergence in Czech Republic, Hungary, 
Poland and Slovakia

/Andrej Školkay, Veronika Vighová, Igor Daniš, Gergö Hajzer, & Tomasz 
Anusiewic/

Chapter 11: Linguistics 2.0: Internet Research in the post-Soviet Space

/Olena Goroshko & Liudmyla Salionovych/

Chapter 12: The Role of Internet User-Generated Content in Exposing 
Corruption and Ageism in Slovak Health Care

/Marta N. Lukacovic, Deborah D. Sellnow-Richmond, & Monika Ďurechová/

Conclusion: The Characteristics and Dynamics of Dialectical Tensions 
within Media, Public Relations, and Communication Studies in 
Post-Socialist Societies

**

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