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[Commlist] Call for Proposals: Indigenous Language Media and Development Communication (Book Project)
Thu Mar 11 12:27:13 GMT 2021
*Call for Proposals *_(NB: No payment from authors/APC will be required)_*:*
*Indigenous Language for Development and Social Change Communication in
the Global South*
Since the 1970s, the active role and involvement of marginalised
citizens in development and social change programmes at local, national,
and in some instances, international levels, has sparked much interests
from scholars around the globe (cf. Waisbord, 2008). At the heart of
this scholarship is the need to coordinate active citizen participation
in different aspects of development, which is a breakaway from the
earlier top-down development agenda of the 1940s- which placed emphasis
on the Marshall plan of economic growth (i.e. Modernisation), where
beneficiaries of development played little or no role in decision-making
processes involving them (cf. Melkote & Steeves, 2015; Manyozo, 2008).
Through participatory communication- which was influenced by Paulo
Freire’s work on dialogical praxis, liberation pedagogy, and
conscientisation as part of his classical treatise: /“Pedagogy of the
oppressed” /(cf. Molale, 2021), scholars around the global south,
largely from Latin America, began exploring ways in which different
theories, frameworks and models can be established to facilitate and
enhance meaningful and sustainable transformation in the quality of life
for local citizens through their active involvement in development
processes (cf. Manyozo, 2012).
The alternative paradigm that emerged was geared toward the
popularisation of the development and design of campaign messages, that
are supposed to be culturally sensitive, */language specific/* (emphasis
intended) and in tune with the social realities of the people of the
developing world (cf. Salawu, 2015; Nwuneli, 1993; Uribe-Jongbloed,
2013). The language in which a development message is disseminated is a
very important aspect of the massage treatment. It is posited that the
indigenous language of any community is best suited for the purpose of
conveying any message, whatsoever, to the said community (cf. Salawu,
2015; Nwuneli, 1985: 203). Indigenous Language Media, as it is still the
case presently, played a vital role in facilitating “voices from the
margins” through alternative “bottom-up” participation and communication
platforms such as community radio and newspapers, theatre and
traditional communication platforms such as song, dance, and folk media
(cf. Kamlongera, 2005; Mlama, 2002; Alia, 2010); as well as the use of
digital/social media for the coordination and sustenance of social
movements (cf. Tufte, 2017). However, it has been recently discovered
that there are instances where indigenous language media have been used
to further the interests of development managers/bureaucrats at the
expense of marginal voices, through an information transfer mechanism
where the local citizens are passive recipients of messages from the
top-down (cf. Molale, Ogunsanya, Leketenyane & Asak, /in press./) or
where the English language has been used in indigenous community media
platform as a /lingua franca /(cf. Molale & Mpofu, 2021) to further
marginalise local knowledge and languages.
In light of the foregoing, it is pertinent to ask to what extent
indigenous language media can offer space and platform for resistance,
and coordination of an empowered and active citizen voice from below- as
a way of advancing genuine development and social change.
In trying to answer this question, scholars from around the world are
invited to submit proposals aimed at exploring the following different
* Indigenous Language Television and Radio Programming for Development
and Social Change
* Indigenous Language Media and Health Communication
* The role of Indigenous Language Community Media in Agricultural and
Sustainable Resource Management (i.e. Food Security and Climate Change)
* Indigenous Language Media/Communication and the Environment
* The role of Indigenous Language Media in promoting Childcare, Youth
and Gender Empowerment.
* Indigenous Language Community Media and the Participation of People
* The role of Indigenous Language Media in deepening Democracy
* Indigenous Language Media and Literacy
* Impact of Indigenous Language Media reporting on Rural Societies
* The use of Social Media by Indigenous Language Media outlets for an
engaged Mass Audience.
* The use of Indigenous Language Media in Mass Mobilisation and Social
* Indigenous Language Media, Protest and Resistance
* Indigenous Language Media/Communication, Peace and Conflict
*The above themes are by no means exhaustive.*
Interested contributors are invited to submit a 500-word proposal and a
short biography to Dr Tshepang Bright Molale (North-West University,
South Africa) at (devcoms123 /at/ gmail.com) <mailto:(devcoms123 /at/ gmail.com)> and
*cc* to (tmolaleb09 /at/ gmail.com) <mailto:(tmolaleb09 /at/ gmail.com)>. The
deadline for abstract submission is *May 23, 2021*. Notification of
acceptance or rejection will be made by *June 6, 2021*. Final chapters
of approximately 5000-7000 words will be due on *December 6, 2021*.
Please note that all submissions will undergo a rigorous blind
peer-review process. *No payment from authors/APC will be required.*
Alia, V. 2010. The new media nation: Indigenous Peoples and Global
Communication. Berghahn books.
Kamlongera, C. 2005. Theatre for Development in Africa (/in /Hemer, O.,
& Tufte, T. /eds/. /Media & Glocal Change: Rethinking Communication for
Development./ Buenos Aires: CLASCO. p. 435-452).
Manyozo, L.P. 2008. Communication for Development: An Historical
Overview. Reports prepared for UNESCO on the occasion of the
International Association of Media and Communication Research (IAMCR).
Media, Communication, Information: Celebrating 50 Years of Theories and
Practice, Paris, France, 23-25 July 2007.
Manyozo, L. 2012. /Media, Communication and Development: Three
Approaches/. New Delhi: Sage Publications India Pvt Ltd.
Melkote, S.R., Steeves, H.L. 2015/. Communication for Development:
Theory and Practice for Empowerment and Social Change,/ 3rd ed. New
Mlama, P. 2002. Popular Theatre and Development- Challenges from the
Future: The Tanzanian Experience. /Contemporary Theatre Review/,
12(1+2), 45-58. DOI: 10.1080/10486800208568651.
Molale, T.B. & Mpofu, P. 2020. Making sense of /Mmega Dikgang’s/ Shift
from Setswana to English. (/in /Salawu, A. /ed. African Language Media:
Development, Economics and Management/. New York: Routledge, pp.74-89).
Molale, T., Ogunsanya, A., Leketanyane, P., & Asak, M. 2021?
Deconstructing the Participation of Rural Dwellers in a Community Radio
Station: A Participatory Development Communication Approach to a Radio
Station in the North West Province, South Africa. (/in /Chiumbu, S., &
Motsaathebe, G. /eds. //Radio, Public Life, and Citizen Deliberation in
South Africa/, Routledge) (In press).
Molale, T.B. 2021. A framework for participatory communication in the
IDP context of Ward 31 in Rustenburg Local Municipality. Potchefstroom:
NWU. (Thesis- PhD).
Nwuneli, O. 1993. Communication and Development: International
Perspectives. Paper presented at a Conference on making the Media work
for Southern Africa Development. Rhodes University, Ghramstown, South
Nwuneli, O. 1985. Communication and Social Development in Nigeria. In O.
Nwuneli (Ed.) /Mass Communication in Nigeria: A Book of Reading/ [sic].
Enugu: Fourth Dimension Publishing Co. Ltd. Pp. 185 – 210.
Salawu, A. 2015. Language, Culture, Media and Development: A Nexus of
Harmony. Professorial inaugural lecture. North-West University, Mafikeng
Campus, South Africa. August 20.
Tufte, T. 2017. /Communication and Social Change: A citizen’s
perspective/. Cambridge: Polity Press.
Uribe-Jongbloed, E. 2013. Minority language media studies and
communication for social change: Dialogue between Europe and Latin
America. /In/ Jones, E.H.G. & Uribe-Jongbloed, E. /eds.//Social Media
and Minority Languages: Convergence and the Creative Industries/.
Bristol, UK: Multilingual Matters.
Waisbord, S. 2008. The institutional challenges of participatory
communication in international aid. /Social Identities, /14(4), 505-522.
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