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[Commlist] CFP Children, Youth and Devices: New Communication Phenomena and New Product Creators

Wed Mar 10 15:29:26 GMT 2021




# CFP Children, Youth and Devices: New Communication Phenomena and New Product Creators
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*Proposal submission: From January 1, 2021 to June 30, 2021*


*Presentation*
Content creators in different platforms, such as YouTube, Instagram, or TikTok, are increasingly younger. Children and adolescents are the protagonists of this phenomenon both in the creation and the consumption of content. Traditional media have been relegated to a secondary role, allowing the transition to content exchange platforms that allow the exchange of content such as videos and photography. Through these platforms, children generate content targeting their age group and using the same language, codes, preferences, and narratives. This new paradigm generates an increasing interest from commercial brands to be present in the new digital environment. Simultaneously, there are legal limitations that sometimes are forgotten or diluted, and that should be respected. This special issue aims to reflect from different communication areas about the role of these minors as content creators and their influence and protagonism in today's society.
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*Topics*
You are invited to participate in empirical research or theoretical interventions on the following topics:

*/From the perspective of creators (parents and children)/*
PRODUCTION

  * Characterization and professionalism of products in digital platforms
  * Characterization and professionalism of products in digital platforms
  * Narratives and technical resources, settings, and characters
  * The creativity of video and photography production
  * Degree of professionalism in the audiovisual production of online
    platforms
  * Design of online platforms
  * Scriptwriting versus spontaneity in productions with children

LEGAL ASPECTS

  * Moral and ethical limits: parents and the management of children actors
  * Psychological risks for the minors
  * Moral and ethical limits: parents and the management of children actors
  * Product typologies and their relation with the business model.
  *  From product samples to challenges, reality shows, or micro-stories.

BUSINESS MODEL

  * Children Youtubers as a business model.
  *  From Do It Yourself (DIY)to the Youtuber children agencies

*/From the perspective of the industry (advertisers and advertising industry)/*

  * Brands, advertising, and minors
  * Brands, advertising, and minors
  * Digital Platforms Metrics
  * Measurment of impact and cost effectiveness
  * New advertisng formats in the platforms

*/From the consumer perspective (kids)/*

  * Consumer profile: habits and audience typology
  * Consumer profile: habits and audience typology
  * Consumer perception: Differentiation between information, leisure,
    and advertising
  * Education, minors, and digital competencies
  * Advertising legislation and the children as consumer

*Relevant questions*

  * Is content regulated in the platforms?
  * Is design relevant for the success of these channels?
  * Who are the real professional subjects of these businesses?
  * What roles do Brands play in the process?
  * What is the role of the minors' parents?
  * What narratives appear in these channels?
  * To manage these activities with minors, do educators and families
    require digital competencies?
  * What is the responsibility of the platforms?
  * Are metrics the real business model of these channels?
  * Which target, typology, and messages frequently appear in these
    channels?

*Important dates*

  * Start call for submission: January 1, 2021
  * Deadline for submission of articles: June 30, 2021
  * Publication date: January 1, 2022

Note: As established by thejournal's policy, <https://icono14.net/ojs/index.php/icono14/about> the editorial process will not begin until the deadline for submitting proposals. No payment from the authors will be required.

*Guidelines for authors*

  * All submissions must be made through the OJS platform of the journal
    Icono14 https://icono14.net/ojs/index.php/icono14/about
    <https://icono14.net/ojs/index.php/icono14/about>
  * The authors’ guidelines can be found at the following URL:

http://www.icono14.net/ojs/index.php/icono14/about/submissions#authorGuidelines

<http://www.icono14.net/ojs/index.php/icono14/about/submissions#authorGuidelines>


For more information, please visit
https://icono14.net/ojs/index.php/icono14/announcement/view/34 <https://icono14.net/ojs/index.php/icono14/announcement/view/34>

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