Archive for 2021

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[Commlist] new book: Telenovelas and Transformation

Tue Feb 23 19:46:33 GMT 2021

New book

  Telenovelas and Transformation
  Saving Brazil’s Television Industry

  This book investigates how telenovelas may be the key to the future of
  Brazilian television and how this content can survive in an
  interconnected media landscape.

  Book description:
  Recognized telenovela writer and scholar Rosane Svartman considers the
  particular characteristics of the telenovela format – number of
  episodes, melodrama influence, and influence of the audience on future
  writing – to explore how these can be preserved on multimedia
  platforms, and the challenges this change may present. Svartman
  further charts the transformations of the telenovela throughout its
  history and its major influences and unveils the main storytelling
  elements and writing processes. Chapters examine the business model of
  Brazilian corporate television within the current context of
  hypermedia and analyse how this relationship evolves as it is
  influenced by the new interactive tools and technologies that amplify
  the audience’s power.

  Merging empirical practices and theory, this book will be of great
  interest to scholars and students of transmedia storytelling,
  television studies, and Latin American media, as well as professionals
  working in these areas.

  Table of Contents:1. Introduction 2. Telenovela: history,
  transformations and resilience 3. The Making of a telenovela 4. The
  audience and the telenovela: Transformations and resilience of
  spectatorship 5. The Influence of the screen convergence, new digital
  platforms and transmedia narratives on telenovela business model 6.
  Telenovela and the new television 7. Conclusion

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