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[Commlist] IJoC Publishes a Special Section on New Feminist Studies in Audiovisual Industries

Thu Jan 07 12:34:54 GMT 2021

International Journal of Communication Publishes a Special Section on New
Feminist Studies in Audiovisual Industries

What is the role of current audiovisual practices in the representation of
gender identities and feminist interventions?

This Special Section on New Feminist Studies in Audiovisual Industries,
guest-edited by Maria Pilar Rodriguez, Miren Gutierrez, and Maria J.
Pando-Canteli, offers an innovative and interdisciplinary approach to the
study of the diverse ways in which audiovisual content and advertising
communicate gender identities in the time of social media platforms. This
section focuses on advertising (i.e., femvertising and menvertising),
television series, animation films, and social media platform content (e.g.,
GIFs) to look at crosscutting issues, such as feminism, the anti-feminist
backlash, gender, ageism, and new masculinities, by analyzing texts, images,
discourses, and communicative experiences.
 Together, the contributions in this section provide a wide range of
innovative approaches to academic fields, combining insights and methods to
produce new hybrid research. What these articles have in common is, first,
an effort to provide new knowledge, either by reviewing previous theories
and methodologies to apply them to new contexts, perspectives, and cases, or
by generating new fields of study through interdisciplinary research.
Second, they all share a profound political commitment to work toward gender
equality and social justice. Finally, all of the articles convey the need to
push the boundaries of research and expand traditional academic limits to
achieve new ways of investigating feminist methodologies. The articles also offer a panoramic view of issues that are seldom explored,
despite their relevance, such as new masculinities, women's aging, and
algorithmic biases in audiovisual content. Encompassing all women's life
stages, this Special Section offers a polyhedral and interdisciplinary
assessment on how mediated audiovisual practices and publicity represent
gender identities and enforce or contest feminist efforts. It employs a
varied array of methods and tools—from automatized computing to content
analysis—which also shows how new feminist research is expanding and
developing. Finally, it offers a state-of-the-art review of the latest on
gender and audiovisual products. We invite you to read these articles that published in the International
Journal of Communication on January 6, 2021. Please log into to
read the papers of interest. We look forward to your feedback!
 New Feminist Studies in Audiovisual Industries: Feminism, Gender, Ageism,
and New Masculinities in Audiovisual Content — Introduction
Maria Pilar Rodriguez, Miren Gutierrez, Maria J. Pando-Canteli The Fourth Wave in Audiovisual Content: A True Achievement of Feminism? María Silvestre Cabrera, María López Belloso, Raquel Royo Prieto Algorithmic Gender Bias and Audiovisual Data: A Research Agenda Miren Gutiérrez The Portrayal of Men and Women in Digital Communication: Content Analysis of Gender Roles and Gender Display in Reaction GIFs Diego Álvarez, Alejandro González, Cristina Ubani “Menvertising” and the Resistances to New Masculinities in Audiovisual Representations María J. Pando-Canteli, María Pilar Rodríguez Employer Femvertising: Women Empowerment in Employer Brand Messages Lorena Ronda, Garazi Azanza The Shifting Image of Hegemonic Masculinity in Contemporary Television
Lisa Cuklanz, Ali Erol Ageing and the Creative Spirit of Women in the Audiovisual Market: The Case of Olive Kitteridge (2014) (2014) Asunción Bernárdez Rodal, María Isabel Menéndez Menéndez Gender Representation in Subscription Video-On-Demand Spanish TV Series María Marcos Ramos, Beatriz González-de-Garay Female Leadership Represented in Animation for Children and the Sociocognitive Learning of 21st-Century Girls M. Rosario Neira Piñeiro, M. Esther del Moral Pérez, Lourdes Villalustre
Martínez  _________________________________________________
     Larry Gross, Editor
Arlene Luck, Founding Managing Editor  Kady Bell-Garcia, Managing Editor
Kasia Anderson, Managing Editor, Special Sections Maria Pilar Rodriguez, Miren Gutierrez, and Maria J. Pando-Canteli, Guest
According to the latest statistics from Google Scholar, IJoC ranks 3rd among
all Humanities, Literature & Arts journals, and 5th among all Communication
International Journal of Communication (IJoC)
USC Annenberg Press
University of Southern California
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