[Commlist] Call for papers Special Issue Mediterranean Journal of Communication

Call for papers

Mediterranean Journal of Communication

V13N1 (January 2022, issue)

Deadline: September 1, 2021

We invite submissions for the Special Issue:Minors and User-Created 
content on Video Platforms: Regulation and Self-Regulation coordinated 
by Dr. Esther Martínez Pastor (University King Juan Carlos, Spain), Dr. 
Rodrigo Cetina Presuel (Harvard University, USA) and Dr. Araceli 
Castelló Martínez (University of Alicante, Spain) will be published in 
January 2022 (V13N1). Deadline for submissions: September 1, 2021. Call 
for abstracts is right below.If you have any questions you can also 
contact (rcetinapresuel /at/ law.harvard.edu) 
<mailto:(rcetinapresuel /at/ law.harvard.edu)>. Please note that no payment 
from the authors will be required.

Submission information: 
https://www.mediterranea-comunicacion.org/pages/view/cfp 
<https://www.mediterranea-comunicacion.org/pages/view/cfp>

Call for abstracts:

Minors and User-Created content on Video Platforms: Regulation and 
Self-Regulation

The phenomenon of underage influencers on video platforms is 
experimenting an unrelenting growth in the consumption, activity and 
presence of brands in relation to audiovisual content and on the 
potential for influence and social transformation of some of this 
content. All of this contributes to increase the complexity and 
associated problems as it is a phenomenon that is only partially 
regulated in current legislation. There are new and emerging research 
challenges in relation to the audiences involved: minors who created 
content, parents or legal guardians, YouTube (YT) Professionals, 
followers, teachers, scholars and researchers and the society at large.

Being an influencer is one of the top 10 most desired professions by 
Spanish minors (Adecco, 2018). Immersed in a culture of participation 
(Jenkins, 2006; Aparici & Osuna, 2013), YT offers a space where 
audiovisual content can be hosted and that allows users to interact with 
it through searching, sharing and commenting on such contents around 
which they build online communities. Minor creators express their 
identities through videos that reflect their perspectives on life and in 
turn exert influence upon their community of followers (Tur-Viñes, 
Nuñez- Gómez and González-Río, 2018). This social system is based around 
audiovisual content with several implications for government regulation, 
self-regulation, advertising, communication and education.

This monograph aims to be an approximation to the normative framework 
and self-regulatory initiatives related to minors that create online 
content, from an audiovisual, advertising and educational communication 
perspective. This phenomenon has led to a need to amend EU norms such as 
the e-Commerce Directive, the Audio Visual Media Services Directive and 
the General Data Protection Regulation (GDPR), change policies to align 
them with the requirements of COPPA -in the case of the United States- 
and in the ways self-regulation entities have created self-regulation 
codes, often inspired by the interaction with, or resulting from the 
actions of, governmental regulatory bodies such as the FTC, also in the US.

The most relevant topics are: advertising, personal data protection and 
privacy, the responsibilities of the different actors that partake in 
this reality, as well as the role of public administration and the 
parents of minors. Among the questions contributors should aim to answer 
are: What observable realities in the context of content created by 
minors has led to changes in legislation and self-regulation? In this 
same context, what are the blind spots in legislation and 
self-regulation? What should change in order to be better prepared to 
respond to the existing reality? Is it possible to conciliate a market 
of online content created by minors and at the same time guarantee 
privacy, personal data protection and other rights of minors? What are 
the responsibilities of the different actors involved? What should be 
the role of public authorities and how can their interventions foster 
the existence of this market and at the same time protect the privacy, 
personal data and other rights of minors? What should be the role of 
parents? What type of advertising messages do the minor protagonists of 
the channels broadcast? Through what resources, if any, are the 
commercial purpose of the content notified?

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