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[Commlist] New book: No Laughing Matter: Race Joking and Resistance in Brazilian Social Media

Fri Aug 14 12:04:16 GMT 2020

tier <(Nico.carpentier /at/>

New book: No Laughing Matter: Race Joking and Resistance in Brazilian Social

This book examines the main ideological motivations and the embedded meaning
of racist jokes on social media aimed at upwardly mobile black women.
Trindade argues that “disparagement humour on social media reveals the
deep-seated colonial ideologies still present in Brazilian society”. These
ideologies, the author argues, “maintain white privilege while undermining
black women’s upward social mobility”. Social media platforms grant these
people a powerful mechanism for disseminating hate speech and attract many
other like-minded users to engage in the spread of this racist rhetoric.
Moreover, “social media allows for the racist discourse to be spread widely
and instantaneously in the online environment and echoing for up to three
years”. The consequence, Trindade says, is the amplification of the
negative impacts on the life of the victims. In addition to that, the book
also sheds lights on the main anti-racist discursive strategies championed
mostly by black women on social media. On this aspect, the author says that
“praising Afro hairstyle seems to represent one of the strongest symbols of
resistance and empowerment utilised by black women to deconstruct
discriminatory ideologies”. This book is of great interest to humanities
and social science students and scholars but also to leaders of
non-governmental organisations, human rights advocates, policymakers and

Chapter 1 – Blackness in Brazil: past legacies still reflected today
Chapter 2 – Evolution of black Brazilian resistance to racism
Chapter 3 – Race joking, social media and the legal landscape
Chapter 4 – Anatomy of racism on social media
Chapter 5 – The embedded meaning of race joking on social media
Chapter 6 – Examining the anti-racist discursive strategies

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