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[Commlist] CFP: Social Semiotics special edition: Political ideology in everyday social media use
Wed Jan 29 14:13:45 GMT 2020
*Special Issue CFP: Political ideology in everyday social media use*
To be published in /Social Semiotics/, Taylor & Francis journal
Scholars have looked extensively at social media in terms of its
potential to reinvigorate democratic participation and/ or bring new
political voices into our civic sphere (Coffey and Woolworth 2004;
Denisova 2019; Merrin 2019). But everyday social media use is less about
voicing political views and more about engaging in the mundane, where in
the matter of a few minutes we laugh along to memes and mash ups that
ridicule the powerful, comment on shared music videos, read a food
recipe and watch someone unbox a new pair of trainers. From the
perspective of Critical Discourse Studies, social media brings the
opportunity to look at the political and ideological in a different way.
Here, we can critically consider how ideologies infuse the everyday and
mundane forms of communication across and between platforms where we
engage with and communicate about entertainment, family issues,
celebrity and political gossip, transport, health, food, sport and
leisure. In this special edition, we start from the perspective that
this type of engagement is ideological, deeply inscribed with values and
ideas. It is in everyday use where discourses are articulated, parodied,
altered and/ or taken for granted. And it is this area our special issue
Scholars have previously shown the need to look for the political and
ideological in popular culture (Adorno 1991, Williams 1963). In Critical
Discourse Studies, some recent special issues make the same case (Machin
& Van Leeuwen 2016; Way 2019) based on the idea that it is in popular
culture and the everyday where we most experience politics “as fun, as
style, and simply as part of the taken for granted everyday world….
[though these] are infused by and shaped by, power relations and
ideologies” (Machin 2013: 347). Our special issue differs from this
previous work, looking specifically at social media. We consider how
ideologies like neoliberalism, sexism, racism and populism (to name a
few) are embedded in our everyday engagement with social media.
Papers are welcome which critically look at any social media platform
and topic. Suggestions for critical reflection include:
Food and restaurants
Film and television
Diet and fitness
Travel destinations and tourism
Mash ups, memes, viral media about the powerful
Please send abstracts of no more than 300 words in length, plus a short
author biography to Dr Lyndon Way, Liverpool University at
(Lyndon.way /at/ liverpool.ac.uk) <mailto:(Lyndon.way /at/ liverpool.ac.uk)> and
Professor Gwen Bouvier, Zhejiang University at (gwen.bouvier /at/ gmail.com)
<mailto:(gwen.bouvier /at/ gmail.com)> by 1 March2020. Notifications of
acceptance will be sent out by 31 March2020.
Dates to remember:
1 March deadline for submitting abstract and biography
1 August deadline for submitting full-length paper for blind review
1 November submit final revised paper
January 2021 papers published
Please note than acceptance of an abstract does not guarantee
publication. All submissions will undergo double blind peer review once
completed articles are submitted.
Adorno, Theo. 1991. /The Culture Industry: Selected essays on mass
culture/, London: Routledge
Coffey, B., and S. Woolworth (2004), ‘Destroy the scum, and then neuter
their families: The web forum as a vehicle for community discourse?’,
/Social Science Journal/, 41(1): 1–14.
Denisova, Anastasia. 2019. /Internet Memes and Society: Social,
Cultural, and Political Contexts/. Routledge: New York and London.
Machin, David. 2013. “What Is Multimodal Critical Discourse Studies?”
/Critical Discourse Studies /10(4): 347– 355.
Machin, David and van Leeuwen, Theo (Eds). 2016.Multimodality, politics
and ideology, /Journal of Language and Polit/ics 15(3).
Merrin, William. 2019. “President Troll: Trump, 4Chan and Memetic
Warfare”. In /Trump’s Media War/ (Eds) Catherine Happer, Andrew Hoskins
and William Merrin pp. 201-226. Palgrave Macmillan: Switzerland.
Way, Lyndon (Ed). 2019. The Politics of Sound: Intersections of Music,
Discourse and Political Communication, /Journal of Language and Politics
Williams, Raymond. 1963. /Culture and Society/, Harmondsworth: Penguin.
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