Archive for 2020

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[Commlist] cfp: Complexity, Hybridity, Liminality: Challenges of researching contemporary promotional cultures

Wed Jan 29 14:12:09 GMT 2020

Please join us for the forthcoming conference, ‘Complexity, Hybridity, Liminality: Challenges of researching contemporary promotional cultures’, on 21 February 2020 at the London School of Economics and Political Science.

The conference is co-hosted by the Department of Media and Communications at the London School of Economics and Political Science and the School of Media, Communication and Sociology at the University of Leicester.

The full programme is below and registration can be done here: <>

Please note that there will be an additional charge of no more than £15 for the dinner, payable separately.

Contact emails: (L.Edwards2 /at/ <mailto:(L.Edwards2 /at/> and (ijas1 /at/ <mailto:(ijas1 /at/>

*Complexity, hybridity, liminality: Challenges of researching contemporary promotional cultures*

A European Communication Research and Education Association conference co-sponsored by the ECREA Organisational and Strategic Communication section; the Department of Media and Communications, LSE; and the School of Media, Communication and Sociology, University of Leicester.

*Date/Time:* Friday 21 February 2020, 09:30-17:30

*Venue:* The Silverstone Room, Department of Media and Communications, Fawcett House (7th floor), London School of Economics and Political Science, London WC2A 2AE.

*/Timetable of event /*

09:00   Registration, tea & coffee

09:30-10:30    Opening session and keynote

*Problematizing Promotional Cultures: Disrupting Hierarchies and Hegemonies towards Sustainable Citizenship*

*/Professor Debashish Munshi and Professor Priya Kurian, University of Waikato/*

Market-driven promotional activities, crafted by the logic of capitalism, draw on a repertoire of highly sophisticated communication strategies that seek to enhance, reduce, re-shape, or manipulate reality to maximise the material value of a product, organisation, or even ideology. In the context of the global crisis of sustainability, such strategies initiated by corporate and political elites seek to colonise and subvert the culture – the norms, values, desires and behaviours – of groups of people in society through actions that mimic green ideals. Resisting such corporate greenwashing efforts requires turning to the lived experiences of subaltern publics. This presentation draws on a notion of sustainable citizenship to focus on the global climate justice movement as a form of cultural resistance to the corporate-politics nexus of promoting climate inaction.

*Debashish Munshi* and *Priya Kurian* are Professors at the University of Waikato in New Zealand, the former in management communication and the latter in political science and public policy. They have done extensive work on public engagement on complex and contentious issues, and have written/edited several books, including most recently /Climate Futures: Re-imagining Global Climate Justice/ (2019) and /Feminist Futures: Re-imagining Women, Culture, and Development/ (2016). They have also published in major international journals such as /Nature Climate Change, Public Understanding of Science, Public Relations Review, Management Communication Quarterly, Citizenship Studies, Futures, Journalism: Theory, Practice, and Criticism, and Journal of Environmental Studies and Sciences/.

10:30-12:00    Panels 1 and 2

*/_Panel 1: Methods _/*

*Linda Ryan Bengtsson & Jessica Edlom* - /In Search for a methodological approach: Challenges of capturing transmedia marketing in the music industry/

*Stephanie Janes* - /Immersive Promotional Cultures/

*Marina G Shilina - */Datafied promotion culture in ‘data-turned’ capitalistic society: Data science vs. data art experiment? Challenges and paradigm shifts on datafied PR/

*/_Panel 2: Practices _/*

*Miriam Sorrentino - */Making brand experiences part of our daily lives/

*Michal Simunek** - */Liminal Enclosure: Lomography, Politics of Consumption and Brand Community Practices/

*Nathaniel Weiner* - /Promotional yet Participatory: The Case of Online Menswear Communities/

12:00-12:30    Lunch

12:30-13:45 Panels 3 and 4

*/_Panel 3: Minorities_/*

*Martina Topic - */Are Advertising Offices Still Places for Blokes? An Inquiry into Lived Experiences of Women Working in the UK’s advertising Industry/

*Kate Fitch - */Star PR: Betty Stewart and promotional work/

*Lucia Bainotti* - /Promotional practices as conspicuous consumption displays: how micro-influencers construct and display social status from a gendered perspective/

*Olga Kolotouchkina, María Luisa García-Guardia, Carmen Llorente Barroso, Juan Pavón    - */Disability narratives in sports communication: Tokyo 2020 Paralympics’ best practices and implications./

*/_Panel 4: Place _/*

*Josephine Coleman* - /Commercial Vibes: promotional cultures on local community radio in England/

*Ivone Ferreira, Catarina Rodrigues, Paula Lobo - */Urban art as an engine of cultural dynamization - The case of the WOOL Festival/

*Alina Dolea* - /Teleshopping nation on its centenary: Romania/

13:45 – 14:00 Coffee Break

14:00- 15:30 Panels 5 and 6

*/_Panel 4: Politics and populism_/*

*Paweł Surowiec and Christopher Miles*/- Too ‘Public’ for Public Diplomacy? U.S. Hyper-presidency, Keyfabe, and Digitalised Populism in International Relations/

*Dawn Gilpin* - /Mediaspheres of Influence: Promotional Culture and NRA Second Amendment Fandom/

*Joonas Koivukoski* - /Humor and Power in Digital Age: An Essay on Stunts, Slurs, and Spats in the Public Sphere/

*Anne Cronin* - /Promotional cultures and the secrecy−transparency dynamic/

*/_Panel 5: Cultural approaches_/*

*Rossitsa Bolgurova* - /Work hard, play hard: post-socialist business celebrations as promotion/

*Yuqing (Dorothy) Wu* - /Can Pop Culture Allay Resentment? Japan’s Influence in China Today/

*Jessica Edlom, Jenny Karlsson* - /Value creation in music artists fan clubs – understanding the drivers of superfans/

*Peter Winkler and Michael Etter* - /Exploring the Dark Turn of Networks in Digital Promotional Culture/

15:30-16:00 Afternoon tea

16:00 – 17:30 Panels 7 and 8

*/_Panel 7: Professions and practices _/*

*Johanna Fawkes* - /Borderlands: Public relations, performance studies and promotional culture/

*Clea Bourne* - /Promotional professions: The liminality of occupational boundaries and expertise/

*Sarah Bowman* - /Developing a liminality competency for promotional work: Using process philosophy to understand the traits necessary in an age of liquid professionalism/

*Olaf Hoffjann* - /From What Questions to Why Questions. The Function of Hybridisation in Strategic Communication/

*/_Panel 8: Advocacy_/*

*Jochen Hoffmann* - /Arousing and Mollifying Publics: The Contingency of Corporate Political Advocacy/

*Camille Reyes* - /Spinning at the border: Employee activism in ‘big PR’/

*Gabriel Shamu* - /No One Brand Should Have All That Power: A Critical Analysis of Woke-washing in Advertising/

*Tim Wood* - /You Can’t Promote What You Can’t See: Corporate Front Groups as Open Secrets/

17:30-18:00 Concluding session

19:00 Conference dinner (Coopers Restaurant)

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