[Commlist] New book: Digital Media Influence: A Cultivation Approach.

New book
/Digital Media Influence: A Cultivation Approach /(Sage, 2020).
by Dr Andy Ruddock ((andy.ruddock /at/ monash.edu))

https://au.sagepub.com/en-gb/oce/digital-media-influence/book268695


Digital Media Influence ties cultivation themes, such as mean world 
syndrome, mainstreaming, the celebration of white male violence, the 
ridiculing of ageing women, the inhibition of activism, the 
mediatisation of religion and the erosion of trust in education, with 
contemporary digital media case studies. Considering the aftermath of 
the Parkland murders, political memes, Islamophobia, the fate of female 
reality TV stars and the bad press directed at media education, Ruddock 
shows how these phenomena are born of media practices that cultivation 
theory began to dissect in the 1950s.

Paying close attention to the life and work of George Gerbner, Digital 
Media Influence locates today’s questions in the historical forces and 
relationships that moved media industries closer to the heart of global 
politics in the mid-20th century. It makes Gerbner’s work relevant to 
all critical media researchers by providing a theoretical, 
methodological and historical steer for understanding new media 
influences. In explaining how one of the world’s leading media theories 
developed in relation to intriguing historical circumstances – many of 
them deeply personal – this book helps researchers of all levels to find 
their voice in writing on media issues.

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