[Commlist] New Book. Grease Is the Word: Exploring a Cultural Phenomenon

/Grease Is the Word: Exploring a Cultural Phenomenon/
Edited by Oliver Gruner andPeterKrämer
Published by Anthem Press: https://anthempress.com/grease-is-the-word-pdf


Bringing together a group of international scholars from diverse 
academic backgrounds, ‘Grease Is the Word’ provides a series of fresh 
and detailed analyses of the cultural phenomenon ‘Grease’. From the 
stage show’s first appearance in 1971 to twenty-first century responses 
to the ‘Grease Megamix’, ‘Grease Is the Word’ reflects on the musical’s 
impact and enduring legacy. With essays covering everything from 
production history, political representations, industrial impact, music, 
stars and reception, the book shines a spotlight on one of Broadway’s 
and Hollywood’s biggest commercial successes. By adopting a range of 
perspectives, and drawing on various visual, textual and archival 
sources, the contributors maintain a vibrant dialogue throughout, 
offering a timely reappraisal of a musical that continues to resonate 
with fans and commentators the world over. Written in an engaging, 
accessible manner, the book will appeal to students, academics, and 
anyone interested in American popular culture.


‘Mining significant new primary materials and offering an admirable 
array of scholarly approaches, this collection adds much-needed depth to 
our current understanding of one of the most successful and yet 
underexamined pieces of American popular film in the twentieth century, 
the “cultural phenomenon” known as Grease.’

—Barbara Jane Brickman, Assistant Professor of Media and Gender Studies, 
New College & Department of Gender and Race Studies, University of 
Alabama, USA

‘Gruner andKrämerhave gathered eleven fascinating essays that dissect 
Grease and explore the contexts that produced it and sustained its 
popularity. More than an in-depth examination of the film, “Grease Is 
the Word” is a major new offering in the study of US cinema and culture.’
—Yannis Tzioumakis, Reader in Film and Media Industries, University of 
Liverpool, UK

‘This collection brings together a variety of scholars in order to offer 
an interdisciplinary array of approaches to examine a multimedia 
phenomenon, using Grease as a lens through which to ask some of the key 
questions pertinent to film, media and cultural studies – most 
significantly questions related to stardom, nostalgia, fandom, 
representation, adaptation and critical reception.’
—Melanie Kennedy (SFHEA), Lecturer in Media and Communication, School of 
Media, Communication and Sociology, University of Leicester, UK

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