[Commlist] Special issue on Social Media Influencers in Strategic Communication published

Publication: Social Media Influencers in Strategic Communication

Please allow me to draw your attention to a special issue on Social 
Media Influencers in Strategic Communication that we put together for 
the International Journal of Strategic Communication.

The special issue includes conceptual works as well as empirical studies 
on different aspects of influencer communication in the context of 
strategic communication.

The special issue can be accessed here 
https://www.tandfonline.com/toc/hstc20/13/4


Nils S. Borchers
(Leipzig U, guest editor)

 From the content

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Social Media Influencers in Strategic Communication: A Conceptual 
Framework for Strategic Social Media Influencer Communicationby Nadja 
Enke & Nils S. Borchers

Strategic Communication through Social Media Influencers: Current State 
of Research and Desiderata by Gerrit Sundermann & Thorsten Raabe

Social Media Influencers as a Crisis Risk in Strategic Communication: 
Impact of Indiscretions on Professional Endorsements by Kylie Sng, Tsi 
Ying Au, & Augustine Pang

Live Streamers on Twitch.tv as Social Media Influencers: Chances and 
Challenges for Strategic Communication by Jamie Woodcock & Mark R Johnson

A Call for Authenticity: Audience Responses to Social Media Influencer 
Endorsements in Strategic Communication by Essi Pöyry, Matilde Pelkonen, 
Emma Naumanen, & Salla-Maaria Laaksonen

Primed Authenticity: How Priming Impacts Authenticity Perception of 
Social Media Influencers by Vilma Luoma-aho, Tuisku Pirttimäki, Devdeep 
Maity, Juha Munnukka, & Hanna Reinikainen



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