[Commlist] Star Wars after Lucas by Dan Golding from the University of Minnesota Press

We would like to announce a recent publication from the University of 
Minnesota Press, which we hope will be of interest.

*Star Wars after Lucas*

A Critical Guide to the Future of the Galaxy

*Dan Golding***

*_https://www.combinedacademic.co.uk/star-wars-after-lucas _**__*

*__*

"Star Wars is almost too big a subject for any one mind to grasp, but 
Dan Golding’s look at how the franchise maintains its nostalgic glow in 
the Disney era stays on target, excavating the unique combination of art 
and commerce that holds Star Wars together." *—Adam Rogers, deputy 
editor of /Wired and author of Proof: The Science of Booze/*//

"/Star Wars after Lucas/ is a useful and welcome review of the past four 
decades of Star Wars, as well as the strategies that corporations are 
increasingly adopting in order to perpetuate franchises. In particular, 
Dan Golding aptly describes Lucasfilm's struggles to balance nostalgic 
appeals with a growing commitment to diversity and inclusivity." *—A. D. 
Jameson, author of /I Find Your Lack of Faith Disturbing: Star Wars and 
the Triumph of Geek Culture/*

"Dan Golding’s wonderful book strikes a perfect balance between 
criticism and knowledgeable fandom. Approaching Disney-era Star Wars, 
his writing provides important insights into the workings of nostalgia 
culture, transmedia storytelling, and the power of transnational media 
industries in the age of global capitalism. His readings of individual 
Star Wars texts are thoughtful, nuanced, and theoretically informed, 
while at the same time relating them back to the complexities of 
branding, cross-platform marketing, and global entertainment 
franchising. /Star Wars after Lucas/ is essential reading for anyone 
with an interest in media franchising, globalization, media industries, 
and entertainment in the Disney era." *—Dan Hassler-Forest, coeditor of 
/Star Wars and the History of Transmedia Storytelling/**//*

Politics, craft, and cultural nostalgia in the remaking of Star Wars for 
a new ageA long time ago, in a galaxy far, far away—way back in the 
twenty-first century's first decade—Star Wars seemed finished. Then in 
2012 George Lucas shocked the entertainment world by selling the 
franchise, along with Lucasfilm, to Disney. This is the story of how, 
over the next five years, Star Wars went from near-certain extinction to 
what Wired magazine would call "the forever franchise,"with more films 
in the works than its first four decades had produced. Focusing on /The 
Force Awakens/ (2015), /Rogue One/ (2016), /The Last Jedi/ (2017), and 
the television series /Rebels/ (2014–18), Dan Golding explores the 
significance of pop culture nostalgia in overcoming the skepticism, if 
not downright hostility, that greeted the Star Wars relaunch. At the 
same time he shows how Disney, even as it tapped a backward-looking 
obsession, was nonetheless creating genuinely new and contemporary 
entries in the Star Wars universe. A host of cultural factors and forces 
propelled the Disney-engineered Star Wars renaissance, and all figure in 
Golding's deeply informed analysis: from John Williams's music in The 
Force Awakens to Peter Cushing's CGI face in Rogue One, to Carrie 
Fisher's passing, to the rapidly changing audience demographic. /Star 
Wars after Lucas/ delves into the various responses and political uses 
of the new Star Wars in a wider context, as in reaction videos on 
YouTube and hate-filled, misogynistic online rants. In its granular 
textual readings, broad cultural scope, and insights into the 
complexities of the multimedia galaxy, this book is as entertaining as 
it is enlightening, an apt reflection of the enduring power of the Star 
Wars franchise.

*Dan Golding*is lecturer in media and communications at the Swinburne 
University of Technology and an award-winning writer with more than two 
hundred international publications. He is cohost of the Australian 
Broadcasting Corporation TV show /What Is Music/ and the producer of the 
soundtrack to /Push Me Pull You/. He is coauthor of /Game Changers: From 
Minecraft to Misogyny, the Fight for the Future of Videogames/ and has 
written for popular and web-based publications such as Kotaku, Buzzfeed, 
The Guardian, IGN, and The Conversation.

*University of Minnesota Press**| April 2019 | 256pp | 9781517905422 | 
HB | £17.99**

*Price subject to change.

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