[Previous message][Next message][Back to index]
[Commlist] cfp: Cases on Nordic Public Relations and Marketing Communications
Thu Aug 29 13:41:49 GMT 2019
CALL FOR CHAPTERS: Cases on Nordic Public Relations and Marketing
Editor: Darren P Ingram, University of Oulu, Oulu, Finland
The Nordic geographic region encompasses Denmark, Finland, Iceland,
Norway, and Sweden, as well as Greenland and the Faroe Islands (part of
the Kingdom of Denmark) and the Åland Islands and Svalbard. There can be
elements of a shared culture and language, but it is by no means a
homogeneous region either.
Home to innovative companies both large and small, this region can
surprise the unwary who discovers just what products and services can
have a Nordic origin, being exported from a relatively small country in
northern Europe. How do these companies work to establish and enter new
This proposed book will highlight export-focussed marketing
communications and public relations activities undertaken by
Nordic-based companies (including subsidiaries of multinationals) that
are used to drive export sales and generate product/service awareness. A
mixture of case studies and theoretical/research-based chapters should
provide academic and practitioner-focussed knowledge that is accessible
and actionable for all.
Whether in the Nordic region or not, localisation/regionalisation,
cultural awareness, language, style and other elements are necessary
attributes for most, if not all companies, that must be considered with
marketing communications and public relations campaigns. The book would
not seek to focus on clearly global brands, e.g. Coca-Cola, unless there
is a particular activity that is unique to the case study, e.g. the
Coca-Cola Happiness Machine concept
The target audience of this book will consist of students, scholars, and
professionals who are active in the fields of marketing communications,
public relations, export and other business-related activities.
This book wants to use the classic “5 W’s and a H” approach that is the
cornerstone of journalism to tell the story – Who, What, When, Where,
Why and How!
All topics should feature marketing communications or public relations
activities conducted by Nordic-based companies (including subsidiaries
of multinational companies) to establish and/or support export
activities into another market, whether targeting a neighbouring country
or one on the other side of the world.
Case studies detailing campaigns are particularly welcome. Please note
that chapters should be written in an academic style with references, as
necessary, to show theoretical and prior literature grounding, but
contain accessible and actionable details to showcase the undertaken
Researchers and practitioners are invited to submit on or before
September 29, 2019, a chapter proposal of 1,000 to 2,000 words clearly
explaining the mission and concerns of his or her proposed chapter.
Authors will be notified by October 13, 2019 about the status of their
proposals and sent chapter guidelines. Full chapters are expected to be
submitted by January 27, 2020, and all interested authors must consult
the guidelines for manuscript submissions at
prior to submission. All submitted chapters will be reviewed on a
double-blind review basis. Contributors may also be requested to serve
as reviewers for this project.
Note: There are no submission or acceptance fees for manuscripts
submitted to this book publication. All manuscripts are accepted based
on a double-blind peer review editorial process.
All proposals should be submitted through the eEditorial Discovery®TM
online submission manager.
This book is scheduled to be published by IGI Global (formerly Idea
Group Inc.), publisher of the "Information Science Reference" (formerly
Idea Group Reference), "Medical Information Science Reference,"
"Business Science Reference," and "Engineering Science Reference"
imprints. For additional information regarding the publisher, please
visit www.igi-global.com <http://www.igi-global.com>. This publication
is anticipated to be released in 2020.
September 29, 2019: Proposal Submission Deadline
October 13, 2019: Notification of Acceptance
January 27, 2020: Full Chapter Submission
March 26, 2020: Review Results Returned
April 23, 2020: Revisions from Author Deadline
May 7, 2020: Final Acceptance Notification
May 21, 2020: Final Chapter Submission
Queries may be sent to Darren Ingram ((darren /at/ ingram.fi)
<mailto:(darren /at/ ingram.fi)>)
Proposals to be sent via
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
To subscribe or unsubscribe, please visit http://commlist.org/
Before sending a posting request, please always read the guidelines at http://commlist.org/
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
[Previous message][Next message][Back to index]