[Commlist] CfP: Nordic perspectives on place branding

Call for papers: Special issue of Journal of Place Management and 
Development

*Nordic perspectives on place branding*

*Guest editors:*

Cecilia Cassinger, Lund University, Sweden

Andrea Lucarelli, Lund University, Sweden

Szilvia Gyimóthy, Aalborg University, Sweden

Nordic place branding is an emerging field of academic research and 
practice. Place branding's evolution, expansion, and geographical spread 
in the Nordic region have been studied in several ways, however these 
studies have not fully explored the peculiarity of the Nordic context 
and its characteristics. The limited scope of previous studies on place 
branding paired with a widespread international interest for the 
”Nordic” as a geographical place, moral orientation, and discourse calls 
for more research into the global relevance of Nordic place branding. In 
this special issue, our aim is to collect, examine, and systematise 
diverse instances of the Nordic place branding tradition. How can 
”Nordicity” in place branding be defined and what can we learn from it? 
Moreover, it deals with how the Nordic place brand travels, that is to 
say, ways in which the Nordic is  appropriated and incorporated into 
international place branding practices and the conflicts that may arise 
when the Nordic travels.
We invite contributions to the special issue that unpack the specificity 
of “Nordicity” in regards to place branding by – for instance -  
offering novel, points of critic, modes of analysis, novel 
conceptualisations of and ways to translate and transform Nordic place 
branding to an international context. Unpacking Nordic place branding 
reveals historical and contemporary stereotypes of national and regional 
differences. The special issue aims to examine the values, ideologies 
and practices that the Nordic countries have used to construct 
themselves with particular relevance for place branding. Such claimed 
values include cooperation, consensus, solidarity, democracy, freedom, 
social cohesion, and gender equality. Contributions may well scrutinise 
the social, cultural and geopolitical reasons to why these values 
historically have been emphasised in the region. Topics of interest 
include, but are not limited to:

*The institutional, economic, political, cultural context of Nordic 
place branding activities

*Nordic place branding from an emic and etic perspective (external and 
endogenous)

*Feminist and postcolonialist perspectives on Nordic place branding

*Nordic values and imaginaries in branding practices

*The moral affordances of Nordic place branding (e.g. ‘Jantelagen’)

*Appropriation of the Nordic discourse in place branding strategies in 
other locations

*Community, consensus, and participatory elements in Nordic place 
branding practice

*Nordic place branding vs. European and Anglo-Saxon place branding

*Sustainability and Nordic place branding

*Practitioner-researcher relationships

*Tourism vs local development

*Submission guidelines & key deadlines:*

Articles should be approximately between 4000-6000 words. General 
submission guidelines for authors can be found on the journal’s website.

_Closing date for extended abstracts (750 words):_ 1st July 2019
Abstracts should be submitted by email to the guest editors. All 
abstracts will be reviewed by the editors and successful authors will be 
invited to submit a full paper via the JPMD ScholarOne online system at 
mc.manuscriptcentral.com/jpmd <http://mc.manuscriptcentral.com/jpmd>.

_Closing date for full submissions:_ 15th December 2019
_Planned Publication Date:_ 15th March 2021
_Estimated publication:_ 2nd January 2021
_Expected issue number:_ 14.1

If you have any queries about the special issue or the submission 
process, please contact any of the guest editors: Cecilia 
Cassinger((_cecilia.cassinger /at/ isk.lu.se) 
<mailto:(cecilia.cassinger /at/ isk.lu.se)>),_Andrea 
Lucarelli((_andrea.lucarelli /at/ fek.lu.se) 
<mailto:(andrea.lucarelli /at/ fek.lu.se)>)_, Szilvia 
Gyimóthy((_gyimothy /at/ cgs.aau.dk) <mailto:(gyimothy /at/ cgs.aau.dk)>)_





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