[Commlist] New book: Hybrid Media Activism: Ecologies, Imaginaries, Algorithms

new book "Hybrid Media Activism: Ecologies, Imaginaries, Algorithms”

https://goo.gl/HLbA7P

*BOOK DESCRIPTION*

This book is an extensive investigation of the complexities, pitfalls 
and shortcomings of contemporary digital activism. Drawing on extensive 
fieldwork completed by the author on social movements, collectives and 
political parties in Spain, Italy and Mexico, this book explores the 
multifaceted tapestry of issues that plague today’s acts of digital 
dissent. Assessing whether digital activism can generate and sustain 
long-term processes of social and political change, this book will be of 
interest to students and scholars researching radical politics, social 
movements, activism and current affairs more generally.

*BOOK CONTENT*

Introduction: the quest for communicative complexity within social movements

PART I. Ecologies

Chapter 1. Media ecologies and the media/movement dynamic　

Chapter 2. An ecological exploration of　the ‘Anomalous　Wave’ movement

Chapter 3. An ecological exploration of　the #YoSoy132 movement

PART II. Imaginaries　

Chapter 4. Media imaginaries and the media/movement dynamic

Chapter 5. The authoritarian sublime of the Five Star Movement

Chapter　6.　The technopolitical sublime of the Spanish Indignados

PART III.　Algorithms

Chapter 7. The mutual shaping of algorithms and social movements　

Chapter 8. Algorithm as propaganda, repression, and paranoia

Chapter 9. Algorithm as knowledge, appropriation, and resistance

Conclusions: hybrid media activism

*PRAISE FOR /HYBRID MEDIA ACTIVISM/*

**"This is a timely and most needed book to broaden the discussion about 
the intricate relationship between social movements and communication 
technologies. Treré’s /Hybrid Media Activism /delivers a poignant 
critique of the shortcomings in previous theorizations of the role of 
media and communications in social movements. Based on sound research 
that provides readers with first-hand information from diverse 
movements, contexts and practices the author develops three innovative 
concepts—ecologies, imaginaries and algorithms—to offer new analytical 
tools that allow for a hybrid, complex, multi-faceted understanding of 
Media Activism." - *Claudia Magallanes-Blanco*, Professor of 
Communications, Universidad Iberoamericana Puebla, co-editor of the 
Routledge book series /Media and Communication Activism: The Empowerment 
Practices of Social Movements/

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"This remarkable book is a highly original feat of theoretical synthesis 
and cross-cultural research. It will transform our understanding of the 
elusive relationship between communication and activism in the digital 
age. Essential reading for students and scholars of social movements." - 
*John Postill*, Senior Lecturer in Communication at RMIT University, 
Melbourne, author of /The Rise of Nerd Politics /(Pluto, 2018)

/"Hybrid Media Activism /trains a sharp eye on the relationship between 
social movements and media technology and explores the paradoxical ways 
digital communication both brings us together and tears us apart. Treré 
surveys the wealth of academic disciplines and research methodologies 
brought to the topic over the last two decades and offers fresh 
empirical research on the role technology has played in the work of 
social movements gathering steam in Mexico, Italy and Spain. 
Theoretically sophisticated and empirically rich, this book takes the 
measure of shifting territory on our whirling mediated planet." - 
*Adrienne Russell*, Mary Laird Wood Professor of Communication, 
University of Washington Seattle, author of /Journalism as Activism: 
Recoding Media Power /(Polity, 2017)

"In this theoretically innovative and empirically rich volume, Emiliano 
Treré convincingly develops a practice based ecological understanding of 
the complex and hybrid communication in social movements. Bringing 
agency back into the analysis, he investigates the technological 
appropriation, media imaginaries and algorithmic (counter)power of 
activists in their interaction with communication technologies from 
everyday life to institutional politics." - *Professor Donatella Della 
Porta*, Dean of the Department of Political and Social Sciences and 
Director of the Centre of Social Movements Studies, Scuola Normale 
Superiore, Florence

"Creative, insightful and multidisciplinary. Treré's /Hybrid Media 
Activism/ will be a landmark book to understand the continuities and 
changes in the relationship between social movements and communication 
practices in the digital era." - *Rodrigo Gómez*, Professor in 
Communication Industries and Policies, Universidad Autónoma 
Metropolitana Cuajimalpa, Ciudad de México, editor of /Global Media 
Giants/ (Routledge, 2016)

"Emiliano Treré has emerged in recent years as one of the smartest 
analysts of contemporary social movements, combining a sophisticated 
grasp of social and media theory with rigorous comparative fieldwork. 
This lucid and extremely well-structured book is a landmark intervention 
into how we understand both the limits and promise of networked 
resistance." - *Nick Couldry*, Professor of Media, Communications and 
Social Theory, London School of Economics and Political Science, UK. 
Author, /Media Society World /(Polity, 2012).

  “Hybrid Media Activism offers a suggestive journey that invites us to 
re-read and rethink the communicative activity of social movements from 
a new and stimulating theoretical perspective in a hybrid and highly 
complex digital context. It allows us to know how activism works in 
social media to change not only society but also the practices and 
strategies of political communication in the digital media landscape. At 
the same time, it shows how this technological environment can 
also favor repression, propaganda and authoritarianism. In this 
context, Treré fittingly places algorithms as a key element for the 
exercise of power in the social media domain. This dialectic between 
social change, resistance and repression offers new insights for the 
study of media, communication and democracy in today's societies. 
Combining a denstruens and a construens strategy, Treré's book draws the 
new profile of the social movements and media technologies relationship. 
Its approach also offers an excellent antidote to the communicative 
reductionism in this field. All in all, this book is a rich and 
inspiring analysis that opens new avenues for research on media activism 
in the digital era” - *Andreu 
Casero-Ripollés*, Professor of Political Communication and Dean at the School of Humanities and 
Social Sciences, Universitat Jaume I de Castelló. 
Co-author of Refiguring democracy. The Spanish Political Laboratory (Routledge, 
2017).

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