[Commlist] New Book: Consumption, Psychology and Practice Theories: A Hermeneutic Perspective

New book  - /Consumption, Psychology and Practice Theories: A 
Hermeneutic Perspective/  - Tony Wilson
Published by Routledge: 
<https://www.routledge.com/Consumption-Psychology-and-Practice-Theories-A-Hermeneutic-Perspective/Wilson/p/book/9781138123939> 
    in hardback and as e-book.

Practice Theories of our equipped and situated tacit construction of 
participatory narrative meaning are evident in multiple disciplines from 
architectural to communication study, consumer, marketing and media 
research, organizational, psychological and social insight. Their 
hermeneutic focus is on customarily little reflected upon, recurrent but 
required, practices of embodied, habituated knowing how - from choosing 
‘flaw-free’ fruit in a market to celebrating Chinese New Year Reunion 
Dining, caring for patients to social media ‘voice’. In ready-to-hand 
practices, we attend to the purpose and not to the process, to the goal 
rather than its generating. Yet familiar practices both presume and put 
in place fundamental understanding. Listening to Asian and Western 
consumers reflecting - not only subsequent to but within practices - 
this book considers activity emplacing core perceptions, from a liminal 
moment in a massive mall to health psychology research. Institutions 
configure practices-in-practices cohering or conflicting within their 
material horizons, space accessible to social analysis.

Practices theory construes routine as minimally self monitored, 
nonetheless considering it as being embodied narrative. In research 
output, such generic ‘storied’ activity is seen as (in)formed, shaped 
from a shifting hierarchy of ‘horizons’ or perspectives - from 
habituated to reflective - rather than a single seamless unfolding. 
Taking a communication practices route disentangles, avoids conflating 
tacit and transformative construction of identities in qualitative 
research. Practices research crosses discipline. Ubiquitous media use by 
managers and visitors throughout a shopping mall responds to 
investigating not just with digital tracking expertise, but from an 
interpretive marketing viewpoint. Visiting a practice perspective’s 
hermeneutic underwriting, spatio-temporal metaphorical concepts become 
available, appropriate to the analysis of communication as a process 
across disciplines. In repeated practices, ‘horizons of understanding’ 
are solidified. Emphasizing our understanding of a material environment 
as ‘equipment’, practices theory enables correlation of use and 
demographic variable in quantitative study extending interpretive 
behavioural and haptic qualitative research.

Contents
Introduction; Crossing Hermeneutic Horizons of Culture and Discipline: 
Chapter One; Mind the Gap? Bridging Philosophical Hermeneutics and 
Practice Theories: Chapter Two; A Hermeneutic Social Theory of Practices 
- Conjoining Philosophy and Sociology: Chapter Three; Hermeneutic 
Practices in the Business School -  Reflection In/On Habituated 
Consuming: Chapter Four; Consuming Psychology - Interpretative 
Phenomenological Analysis - Thematic Understanding in Hermeneutic 
Practices: Chapter Five; Consumer Practices Viewing Media Screens - 
Hermeneutic Perspectives on Constructing User Identities: Conclusion; 
Hermeneutic Practices -  From Anthony Giddens to Algorithmically 
Generated ‘Horizons of Understanding’ (Hans-Georg Gadamer)
References

Tony Wilson, Visiting Senior Research Fellow. London School of Economics 
and Political Science, Department of Media and Communications 
(2015-2018) has taught extensively in universities, both for Arts and 
Social Science Faculties (in Australia, England, Malaysia and Scotland) 
and Economics and Business Faculties (in Malaysia). The present 
monograph is his seventh book on hermeneutics.


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