Archive for February 2019

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[Commlist] New Book: Consumption, Psychology and Practice Theories: A Hermeneutic Perspective

Tue Feb 26 12:52:04 GMT 2019





New book  - /Consumption, Psychology and Practice Theories: A Hermeneutic Perspective/  - Tony Wilson Published by Routledge: <https://www.routledge.com/Consumption-Psychology-and-Practice-Theories-A-Hermeneutic-Perspective/Wilson/p/book/9781138123939>    in hardback and as e-book.

Practice Theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organizational, psychological and social insight. Their hermeneutic focus is on customarily little reflected upon, recurrent but required, practices of embodied, habituated knowing how - from choosing ‘flaw-free’ fruit in a market to celebrating Chinese New Year Reunion Dining, caring for patients to social media ‘voice’. In ready-to-hand practices, we attend to the purpose and not to the process, to the goal rather than its generating. Yet familiar practices both presume and put in place fundamental understanding. Listening to Asian and Western consumers reflecting - not only subsequent to but within practices - this book considers activity emplacing core perceptions, from a liminal moment in a massive mall to health psychology research. Institutions configure practices-in-practices cohering or conflicting within their material horizons, space accessible to social analysis.

Practices theory construes routine as minimally self monitored, nonetheless considering it as being embodied narrative. In research output, such generic ‘storied’ activity is seen as (in)formed, shaped from a shifting hierarchy of ‘horizons’ or perspectives - from habituated to reflective - rather than a single seamless unfolding. Taking a communication practices route disentangles, avoids conflating tacit and transformative construction of identities in qualitative research. Practices research crosses discipline. Ubiquitous media use by managers and visitors throughout a shopping mall responds to investigating not just with digital tracking expertise, but from an interpretive marketing viewpoint. Visiting a practice perspective’s hermeneutic underwriting, spatio-temporal metaphorical concepts become available, appropriate to the analysis of communication as a process across disciplines. In repeated practices, ‘horizons of understanding’ are solidified. Emphasizing our understanding of a material environment as ‘equipment’, practices theory enables correlation of use and demographic variable in quantitative study extending interpretive behavioural and haptic qualitative research.

Contents
Introduction; Crossing Hermeneutic Horizons of Culture and Discipline: Chapter One; Mind the Gap? Bridging Philosophical Hermeneutics and Practice Theories: Chapter Two; A Hermeneutic Social Theory of Practices - Conjoining Philosophy and Sociology: Chapter Three; Hermeneutic Practices in the Business School -  Reflection In/On Habituated Consuming: Chapter Four; Consuming Psychology - Interpretative Phenomenological Analysis - Thematic Understanding in Hermeneutic Practices: Chapter Five; Consumer Practices Viewing Media Screens - Hermeneutic Perspectives on Constructing User Identities: Conclusion; Hermeneutic Practices -  From Anthony Giddens to Algorithmically Generated ‘Horizons of Understanding’ (Hans-Georg Gadamer)
References

Tony Wilson, Visiting Senior Research Fellow. London School of Economics and Political Science, Department of Media and Communications (2015-2018) has taught extensively in universities, both for Arts and Social Science Faculties (in Australia, England, Malaysia and Scotland) and Economics and Business Faculties (in Malaysia). The present monograph is his seventh book on hermeneutics.


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