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[ecrea] New Book on interactive TV
Thu Dec 21 05:13:40 GMT 2017
New book on the continuing evolution of interactive TV
published by Routledge this year… it takes in TV news, drama, factual,
sports, advertising and future development etc etc.
Here’s the official blurb:
“Television is changing almost beyond recognition. In the battle for
consumers, social media sites, smart phones and tablets have become
rivals to traditional linear TV. However, audiences and producers are
also embracing mobile platforms to enhance TV viewing itself. This book
examines the emerging phenomenon of the second screen: where users are
increasingly engaging with content on two screens concurrently. The
practice is transforming television into an interactive, participatory
and social experience."
And here’s the link:
https://www.routledge.com/Television-and-the-Second-Screen-Interactive-TV-in-the-age-of-social-participation/Blake/p/book/9781138914339
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