[ecrea] Master class at the University of Bergen for candidates to Marie Curie postdoc fellowships: Media use in the age of big data

MASTER CLASS AT THE UNIVERSITY OF BERGEN FOR CANDIATES TO MARIE CURIE 
POSTDOC FELLOWSHIPS: MEDIA USE IN THE AGE OF BIG DATA

Researching media use? Want to develop a postdoc application for a Marie 
Curie Fellowship? Applications are welcome to the University of Bergen 
Master class program. Successful candidates will be invited to a 
fully-funded master class with a course in application writing, in 
Bergen on May 2nd-4th 2018.

The aim of the master class program is to help talented young 
researchers to succesfully apply for Marie Sklodowska Curie postdoc 
fellowships. Promising candidates will be invited to the University of 
Bergen to meet with their supervisors, attend a full course on the 
proposal writing and to make use of full support in the application 
writing process by UiB advisors.

The project is on "Images of Media Users in the Age of Big Data", headed 
by Professor Hallvard Moe, connected to the Media City Bergen cluster 
and the Research group on media use and audience studies.

More info on the project: 
http://www.uib.no/en/boa/113218/marie-curie-fellowship-opportunities-university-bergen#faculty-of-social-sciences

Submit your short application for the Master class here: 
https://skjemaker.app.uib.no/view.php?id=4376754

More info on the The Bergen MSCA IF-Master Class program: 
http://www.uib.no/en/boa/112491/bergen-msca-if-master-class-201718

More info on the Research group for media use and audience studies: 
http://www.uib.no/en/rg/mediause - http://hm.uib.no

Contact Hallvard Moe ((Hallvard.moe /at/ uib.no)<mailto:(Hallvard.moe /at/ uib.no)>) 
with enquiries.

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Images of Media Users in the Age of Big Data

This project will analyze how media audiences and users are imagined by 
the media. The overflow of information and statistics, often based on 
real-time data, is key to understand the transformations of day-to-day 
journalism amid click-based metrics, and the strategic reliance on 
audience profiles and niche market targeting that forms the basis for 
long term changes across genres and content forms. While sporadic 
quantitative survey data, rating measurement or qualitative interview 
studies used to form the basis of audience images, the menu has expanded 
dramatically in terms of available ways to draw images of those who use 
different media. But how are the media users imagined by the different 
kinds of actors? How does these images differ between public service 
broadcasters, commercial television companies, print-based journalists, 
media technology innovators, and those who educate future journalists? 
How does new big data analysis matter, and how is implicit notions and 
norms integrated or changing in the ways media providers imagine their 
users? And, what are the potential impact of such ideas of the users – 
in terms of media’s democratic roles as and the future of journalism?

The project will exploit a unique opportunity for field work in Bergen, 
where the recently opened Media City Bergen houses regional newspapers, 
a commercial broadcaster, a public service broadcaster, media tech 
companies and journalism educators.





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