[ecrea] ICA pre-conference, Theories of Public Relations

A reminder that the deadline is approaching *(15 December)* for the ICA 
2018 pre-conference, Theories in Public Relations. The pre-conference 
will facilitate an in-depth reflection on the quality and significance 
of theoretical development in public relations scholarship. The aim is 
to discuss and reflect on what might be considered current /theories of 
public relations/ and /theories for public relations, /as well as 
emerging bodies of work that are changing the shape of the field.  We 
will consider their use, their ability to answer research questions of 
fundamental importance for the profession, their relevance to today’s 
global problems, and the exploratory avenues of scholarship that could 
form the basis of new theorizing. Examples of questions relevant to this 
pre-conference are:

·         What can be considered a classical or emergent public 
relations theory?

·         What are the field’s grand theories and middle-range theories? 
How do they shape our thinking?

·         What are the emergent theories that can (re)define public 
relations?

·         What types of problems has public relations addressed and 
through which theoretical lenses has it addressed them? Do these 
approaches remain adequate? How might they evolve?

·         What should be the fundamental research questions which are 
capable of yielding theoretic development?

·         Why do public relations theories have limited impact beyond 
the field?

·         How does public relations theory need to evolve in order to 
become more widely recognized in organizational, media and communication 
scholarship?

At the pre-conference, conceptual and theoretical papers will contribute 
to building a ‘big picture’ of theory in the public relations field, and 
to discussions about the impact of established and/or emergent theories 
on thinking about public relations problems. Insights based on empirical 
data are welcome if they provide a basis for theoretical and conceptual 
discussions. We welcome a wide range of theoretical perspectives, and we 
aim to ensure a vibrant program that includes both senior and junior 
scholars, representing the whole spectrum of opinions and perspectives 
in the field.

See the full call for papers here: http://www.icahdq.org/mpage/PCCFP2. 
*Deadline is 15 December, for submissions of 2 page abstracts to 
(l.edwards2 /at/ lse.ac.uk). *


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