[ecrea] CFP: Media Management in the Age of Big Data and High Tech

CALL FOR PAPERS/POSTERS

Annual conference of the European Media Management Association (emma)

Topic: Media Management in the Age of Big Data and High Tech
June 14–15, 2018, University of Warsaw, Poland

Abstract submission deadline: January 15, 2018

Conference website: https://www.media-management.eu/conference-warsaw/

RATIONALE
Big data, computer networks and machine-mediated communication are 
influencing how media are produced, marketed and consumed. The growing 
use of computer-assistance in the management of media products/services, 
media organisations, and the everyday life of audiences calls for 
critical examination by media management scholars and practitioners. 
Whether machines are framed as being dystopian or utopian, they are 
affecting the way we work and play. For Floridi (2014), the ‘Infosphere’ 
is reshaping human reality; for Tapscott and Tapscott (2016), the 
technology of Blockchain will produce an economic and value-exchange 
ledger that could become “the foundation of trust” (2016), and for 
Brynjolffson and Saunders (2010), the strategic value of technology to 
businesses is still increasing. We don’t yet know what is to come, but 
we do know that the media and associated creative industries are being 
challenged and disrupted.
Since 2015, Professor Stephen Hawking has been issuing warnings that 
machines will eventually become cleverer than their creators.  Many 
traditional media companies are struggling to adapt to the high 
technologies, the new amount of data and the new machine-related 
practices, both from cultural and organisational perspectives. Others, 
such as Google, Netflix, and Amazon Prime, see Artificial Intelligence 
simply as a means to offer new ways to access media services in the 
right place, at the right time, and on the right platform. The so-called 
Generation Z expects media portability and instant access, and grows up 
with augmented or virtual reality technologies and applications. The 
question is not whether to adapt to high technologies, big data and 
machine-related practices, but how?
2018 Annual Conference of the European Media Management Association 
(emma) in Warsaw, Poland, will seek to answer to the question of whether 
and how media enterprises are adapting to the age of machines. This may 
include the following sub-questions:
•	How to conceptualize media enterprises and media management in order 
to take advantage of ‘high technologies’?
•	In what ways have computer networks changed the organisational 
structures and business economics of media firms?
•	Can live streaming, podcasting, eSports, and media players offer a 
solution for legacy media?
•	What are the cultural changes taking place in the ‘information age’, 
or the ‘age of high technologies and robots ‘?
•	Will quality journalism be replaced by automated flows of data, filter 
bubbles, and fake news?
•	Are participatory and spreadable media and prosumerism an opportunity 
or a threat to media managers and producers?
•	How are power structures changing in the age of big data, high 
technology and machine-related practices?
•	Is national and international media policy fit for the high technologies?
•	What do we know about Generation Z and their media habits and why 
should we care?
In terms of topics, we welcome both paper proposals that address the 
specific conference theme as well as paper proposals that address more 
general issues with regard to the management of the media. Topics of 
relevance include (but are not limited to):
•	Machine intelligence and machine learning,
•	Big Data and Internet of Things,
•	Media platforms and ICT,
•	Predictive analytics, behavioral targeting, data-driven personalisation,
•	IP management and data management planning,
•	Media funding and venture capital,
•	Impact of digital technologies and machines on media consumption,
•	Cultural and production studies,
•	Smart city and social innovation,
•	Innovation management,
•	Organisational structures and cultures,
•	Strategic media management (emma Special Interest Group),
•	Media entrepreneurship (emma Special Interest Group),
•	Information technology in media companies (emma Special Interest Group),
•	Media policy & regulations (emma Special Interest Group),
•	Emerging media markets (emma Special Interest Group).
CALL FOR PAPERS
Submissions for the emma Conference are invited as paper proposals in 
the form of abstracts (500–750 words) followed by a full paper (6000 
words maximum), if the abstract is accepted. The abstract should address 
the following evaluation criteria:
•	Relevance to the academic field of media management,
•	Theoretical background and rationale for selection,
•	Research methodology and description of empirical data used,
•	Clear summary of main results,
•	Originality and contribution to the field’s knowledge,
•	Practical implications (for business and/or policy).
All submissions will go through the process of double peer review by 
experts nominated to the
 conference’s Scientific Committee.
Paper submissions should be uploaded to emma’s online submission tool 
(http://www.media-management.eu/ocs/index.php/emma/emma2018/schedConf/cfp) 
by January 15, 2018. Full papers can only be considered for the Best 
Paper Award (€300), if they are submitted by April 30, 2018.
CALL FOR POSTERS
Similar to the Call for Papers, we welcome poster proposals that address 
the specific conference theme or other topics relevant for the field of 
media management. Different from the papers (that participants will 
present orally), the posters introduce on-going and future research 
projects. The focus is less on the results of such projects rather than 
the research question(s) and methodology. Ideally, participants look for 
cooperation partners through such posters. The posters will be exhibited 
at a prominent place at the conference venue throughout the conference. 
Whoever is interested in presenting a poster, should submit an abstract 
(500–750 words) which addresses the following evaluation criteria:
•	Goals of the ongoing or intended research project,
•	Research questions and hypotheses,
•	Research methodology and description of empirical data used,
•	Description of project team and collaboration partners,
•	Intention: why do I want to present my project at the emma conference?
•	Expected outcomes: What do I want to gain from this presentation at 
the emma conference?
•	Possibly assign the project to an emma Special Interest Group (where 
applicable).
Poster submissions should be made by January 15, 2018 via online form 
(https://www.media-management.eu/conference-warsaw/call-for-posters/). 
Upon acceptance of the poster proposal, participants will receive clear 
guidance in terms of the posters (size, format etc.).
UNCONFERENCE
In addition to the main emma conference, there will be the opportunity 
to experience a one-day Unconference entitled “Creative Cultures for 
Media Progression” (http://www.creativemediaclusters.com/unconference). 
More details on the event and a call for sessions will be distributed in 
November, 2017.
IMPORTANT DATES
January 15, 2018	Deadline for abstract submissions (papers and posters)
February 19, 2018	Notification of acceptance (papers and posters)
Opening conference registration
Opening paper submission
April 30, 2018	Deadline for full paper submission

June 1, 2018	Closing conference registration

June 13, 2018	Unconference “Creative Cultures for Media Progression”
June 14–15, 2018	emma 2018 conference “Media Management in the Age of 
Big Data and High-Tech”
Early career researchers that wish to apply for an EMMA conference grant 
(up to €1000) are referred to the Call for Applications published on the 
EMMA website (https://www.media-management.eu/calls/).
CONTACT
EMMA 2018 conference website: 
https://www.media-management.eu/conference-warsaw/
Facebook: www.facebook.com/emma.media.management  Twitter: #emmaWarsaw 
Dr Michal Glowacki
Faculty of Journalism, Information and Book Studies
University of Warsaw
Ul. Bednarska 2/4
00-310 Warsaw, Poland
(michal.glowacki /at/ uw.edu.pl)




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