[ecrea] Becoming Brands: Celebrity, Activism and Politics

We are thrilled to announce the release of /Becoming Brands: Celebrity, 
Activism and Politics /edited by Jackie Raphael and Celia Lam/. /Special 
thanks to Professor P. David Marshall for the foreword. It is a 
remarkable book which I am confident you will enjoy reading 
cover-to-cover. The book is now available for ordering: 
_http://www.waterhillpublishing.com/books.html_.


*Contents*

Foreword: The Bridge of the Human Brand
/P. David Marshall/

Introduction: Becoming Brands
/Jackie Raphael and Celia Lam/

*PART I: Approaches to Activism*

Offstage humanitarianism: Reality, drama and ‘successful misunderstanding’
/Carla Rocavert/

The Emergence of the ‘Super-Celebrity Activist’: George Clooney and 
Angelina Jolie
/Sally Totman/

The Silent DisCo: Celebrity, Disability and ‘Rights Not Charity’
/Ellen Finlay and Louise St Guillaume/

Commercializing Conservationism: Celebrity, Sea Shepherd, and the Pop 
Politics of Protest
/Evan Beaumont Center/

*PART II: Politics and Presentation*

Conflicted Celebrity in Media: Graffiti Artists and pixadores in the 
Brazilian Press
/Alexander Araya López/

Clint Eastwood’s Identity Politics
/Ronald Strickland/

Rebel with a Cause: Celebrity, Authenticity and Political Capital
/Tomasz Olczyk and Jacek Wasilewski/

*PART III: Facing Feminism*

Having a Driving License in the Movie Theatre: Driver Nebahat
/Nilay Ulusoy/

Celebrities and Conflicting Notions of Modern Feminist Embodiment
/Kelly M. O’Donnell/

*PART IV: Leaving a Legacy*

Phoenix Rising: Freddie Mercury’s Legacy and the Fight Against AIDS
/Marie Josephine Bennett/

Paul Newman: Posthumous Philanthropy and Persona
/Jackie Raphael/


The Centre for Media and Celebrity Studies (CMCS) is an international 
organization and that helps coordinating academic research and media 
commentaries on fame. CMCS carries a pedagogical philosophy that 
inspires integration of high quality research in academic and public 
discourses of celebrity culture.  Using the critical lens of celebrity 
studies, CMCS facilitates academic and media partnerships to develop 
commentaries on fame and social change @celeb_studies 
<http://www.twitter.com/celeb_studies>

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