[ecrea] International Research on Branded Content Seminar, 15 June and Call for Papers November 7-8 Conference

You are warmly invited to attend the fourth seminar in a series 
organised by the Branded Content Research Network.

*Comparative and Collaborative Research into Branded Content*

Thursday 15 June 2017

10am-5pm

University of East London

University Square Stratford, E15 1NF


This one-day seminar will showcase international research into branded 
content and discuss the development of collaborative research agendas 
and approaches. The seminar addresses the study of branded content, 
content marketing, native advertising and associated forms of 
integration of media and marketing communications. Bringing together 
international researchers, the event will include talks on branded 
content in Chile, Malaysia, Qatar, Japan, Spain, Netherlands, Czech 
Republic, UK and elsewhere from a mixture of PhD, early career and 
senior academics from more than fourteen Universities.


Designed to share single-country or multi-country studies, participants 
will explore insights regarding research design, methods, approaches, 
and findings, as well as discuss implications and suggestions for future 
research.

The event is organised by the Branded Content Research Network in 
association with the ECREA Advertising Research Group (ARTWG), part of 
the European Communication Research and Education Association.


The event is free but you need to register in advance as places are 
limited. Please register here 
<https://www.eventbrite.com/e/comparative-research-into-branded-content-tickets-34421850682>

For the provisional programme please see the Branded Content Research 
Network website here <http://www.brandedcontentresearchnetwork.org/events/>.



*7-8 November Branded Content Conference and Call for Papers *

The seminar in June is part of a programme of events culminating in our 
Branded Content Research Network conference on 7-8 November at the 
University of East London. The conference will include meetings and 
events on the afternoon and evening of 7 November and a one-day 
conference on 8 November. Keynote speakers at the conference include Dr 
Anne Cronin, Lancaster University, whose books include /Advertising, 
Commercial Spaces and the Urban, /and /Advertising Myths; /Dr Mara 
Einstein, professor of media studies at Queens College, City University 
of New York, author of /Black Ops Advertising; /Professor Joseph Turow, 
Annenberg School for Communication, University of Pennsylvania, author 
of /The Daily You, Breaking Up America, /and /The Aisles Have Eyes/.

/*Call for Papers*/


For the conference, we will organise a series of themed panel sessions 
and invite papers that contribute to the following themes.

  * Investigating branded content practices and practitioners
  * Mapping the media-marketing ecology of actors, automation and
    processes across marketers, agencies and communications
  * Regulating branded content, native advertising and
    editorial/advertising integration
  * Media-marketing convergence and higher education: teaching, learning
    and institutional arrangements
  * Building capacity for research and collaboration

The Network aims to investigate the changing relationships between media 
and marketing and to promote research, collaboration and dialogue across 
a very wide range of interests and perspectives. We are particularly 
interested in exploring media-marketing research at the intersection of 
the humanities and social sciences. Branded content is both an economic 
and a cultural phenomenon that requires cross-disciplinary resources and 
new approaches in analysis. Assessing the impact and policy implications 
of these practices requires a better understanding of the cultural 
forms, working arrangements and practices that are developing amongst 
producers and users and the attitudes of various practitioners, publics 
and stakeholders. Studying these phenomena requires political economic, 
legal and policy analysis as well as historical, cultural and social 
enquiry. We invite abstract submissions on the themes above. We also 
welcome suggestions for topics that the conference should incorporate.

Deadline for abstracts: 12 June 2017
Please send abstracts (250 words max) to Prof. Jonathan Hardy 
(j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>, Principal Investigator 
Branded Content Network and Prof. Patricia Núñez Gómez (Chair, ECREA 
Advertising TRG) –(pnunezgo /at/ ucm.es) <mailto:(pnunezgo /at/ ucm.es)>

Both the June seminar and November conference are free and open to 
interested researchers and we invite you to join us. We do not have 
funds to assist with travel unfortunately.

*About the Branded Content Research Network*

The academic network is funded and based in the UK but one of our main 
aims is to contribute to building capacity for European-wide and beyond 
that international research networking and so we are delighted to work 
in partnership with the ECREA Advertising TWG.We invite you to join us. 
To subscribe to our mailing list please send an (listserv /at/ jiscmail.ac.uk) 
<mailto:(listserv /at/ jiscmail.ac.uk)>Subject: BLANK Message: SUBSCRIBE 
BRANDEDCONTENTRESEARCHNETWORK Firstname Lastname

You can also subscribe via our website. For more details please visit 
www.brandedcontentresearchnetwork.org 
<http://www.brandedcontentresearchnetwork.org/>

Prof. Jonathan Hardy, University of East London; Principal Investigator 
(j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>

Prof. Iain MacRury, Bournemouth University; Co-Investigator 
(imacrury /at/ bournemouth.ac.uk) <mailto:(imacrury /at/ bournemouth.ac.uk)>__

*About the Advertising Research Temporary Working Group (ARTWG)*

We are delighted to have the opportunity to work and share the CFP with 
the Branded Content Research Network. Advertising encompasses more than 
traditional ways of communication and new formats are emerging in 
marketing communication strategies. The establishment of the Advertising 
Research Temporary Working Group is informed by the belief that 
advertising is a particularly salient area of inquiry today. Our group, 
sets out to strengthen theoretical reasoning, critical reflection and 
empirical exploration in advertising research as an inherent part of 
communication and media studies. We also collaborate with different TWG 
and sections in Ecrea and other international associations.

Prof. Patricia Núñez Gómez,Universidad Complutense de Madrid, Chair of 
ARTWG (pnunezgo /at/ ucm.es) <mailto:(pnunezgo /at/ ucm.es)>

Prof. Guido Zurstiegen, university of Tuebingen, 
(Germany__guido.zurstiege /at/ uni-tuebingen.de) 
<mailto:(guido.zurstiege /at/ uni-tuebingen.de)>


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