[ecrea] CFP Transmedia and advertising communication: challenges, narratives and emotions

**

CALL FOR PAPERS: Transmedia and advertising communication: challenges, 
narratives and emotions

DEADLINE: March 5th, 2017 (for publication in July 2017)

URL: 
http://www.adcomunicarevista.com/ojs/index.php/adcomunica/announcement/view/15

This issue of adComunica Journal aims to be a platform for reflection to 
study and analyse the advantages and possibilities that transmedia 
offers to seduce and engage the different audiences and communities.

The revolution of the digital society requires also delve into an 
academic debate in which the potential and capabilities that transmedia 
has to reconvert advertising communication in a friendly dialogue with 
the public, able to regain confidence and generate engagement is analysed.

The following (non-exclusive) THEME LINES are proposed:

1. Storytelling, Branded Content and Engagement in the transmedia universe.

2. Multiplatform storytelling and new advertising strategies in the 
current context (gamification, video games, apps...).

3. Creative Processes in transmedia communication.

4. Corporate Social Responsibility (CSR) in the transmedia communication.

5. Brands and corporate: beyond traditional media and digital marketing.

6. Prosumers and active targets in the transmedia construction.

7. Measurement and/or effectiveness of transmedia advertising communication.

8. Case Studies and/or analysis of transmedia campaigns.

SUBMISSION INSTRUCTIONS:

+ Submissions must be in Spanish or English or Catalan, and should be 
between 4000-8000 words.

+ Articles must be submitted via the ELECTRONIC SUBMISSION SYSTEM at: 
http://www.adcomunicarevista.com/ojs/index.php/adcomunica/about/submissions

+ Use the TEMPLATES PROVIDED at: 
http://www.adcomunicarevista.com/ojs/index.php/adcomunica/pages/view/templates

+ If authors have any questions regarding these instructions, do not 
hesitate to contact the coordinators: Susana Miquel Segarra 
((smiquel /at/ uji.es) <mailto:(smiquel /at/ uji.es)>) or Samuel Gil Soldevilla 
((ssoldevi /at/ uji.es) <mailto:(ssoldevi /at/ uji.es)>).

/AdComunica/has a Double-Blind Peer Review and it is indexed at ERIH 
PLUS, ISOC (SCIC/CINDOC), DICE, RESH, Latindex, REBIUN or Dulcinea.



---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please
use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at
http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------