[ecrea] New Book: Historicising Transmedia Storytelling

Colleagues may be interested in the publication of the following new book:

*Historicising Transmedia Storytelling: *
*Early Twentieth-Century Transmedia Story Worlds

_By Matthew Freeman_*


Tracing the industrial emergence of transmedia storytelling – typically 
branded a product of the contemporary digital media landscape – this 
book provides a historicised intervention into understandings of how 
fictional stories flow across multiple media forms. Through studies of 
the story worlds constructed for The Wizard of Oz, Tarzan, and Superman, 
the book reveals how new developments in advertising, licensing, and 
governmental policy across the twentieth century enabled historical 
systems of transmedia storytelling to emerge, thereby providing a 
valuable contribution to the growing field of transmedia studies as well 
as to understandings of media convergence, popular culture, and 
historical media industries.

/Review:/

"This book is an important contribution to the study of transmedia 
storytelling. With the aim to historicise transmedia storytelling, it 
offers an original point of view on the topic. In these pages transmedia 
practices become key to re­reading in an innovative way the history of 
twentieth century popular culture."
/– Paolo Bertetti, University of Siena, Italy/

*Dr Matthew Freeman* is Senior Lecturer in Media and Communication at 
Bath Spa University, and Director of its Media Convergence Research 
Centre. The author of /Industrial Approaches to Media/ (2016) and the 
co-author of /Transmedia Archaeology/ (2014), his research explores 
production cultures across media and history, publishing on transmedia 
storytelling, media branding, and convergence cultures.


/Table of Contents:/

Introduction: Why Historicise?

*PART I: Defining Transmedia History*

1. Characterising Transmedia Storytelling: Character-building, 
World-building, Authorship

2. Contextualising Transmedia Storytelling: Industrialisation, Consumer 
Culture, Media Regulation

*PART II: Exploring Transmedia History*

3. 1900-1918: From Fin-de-Siècle to Fairy-Worlds: L. Frank Baum, the 
Land of Oz and Advertising

4. 1918-1938: From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc., 
Tarzan and Corporate Authorship

5. 1938-1958: From Jungles to Krypton: DC Comics, Superman and Industry 
Partnerships

Conclusion: Crossing the Shifting Sands


/Published by Routledge and available at:/
https://www.routledge.com/Historicising-Transmedia-Storytelling-Early-Twentieth-Century-Transmedia/Freeman/p/book/9781138217690 
<https://www.routledge.com/Historicising-Transmedia-Storytelling-Early-Twentieth-Century-Transmedia/Freeman/p/book/9781138217690>

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