[ecrea] Oxford Studies in Digital Politics - Latest Book - Prototype Politics by Daniel Kreiss

Prototype Politics: Technology-Intensive Campaigning and the Data of 
Democracy, by Daniel Kreiss

Political scientists have shown that Republicans effectively used the 
strategy of party building and networking to gain campaign and electoral 
advantage throughout the twentieth century. In Prototype Politics, 
Daniel Kreiss argues that contemporary campaigning has entered a new 
technology-intensive era that the Democratic Party has engaged to not 
only gain traction against the Republicans, but to shape the new 
electoral context and define what electoral participation means in the 
twenty-first century.
Prototype Politics provides an analytical framework for understanding 
why and how campaigns are newly technology-intensive, and why digital 
media, data, and analytics are at the forefront of contemporary 
electoral dynamics. The book discusses the importance of infrastructure, 
the contexts within which technological innovation happens, and how the 
collective making of prototypes shapes parties and their technological 
futures. Drawing on an analysis of the careers of 629 presidential 
campaign staffers from 2004-2012, as well as interviews with party 
elites on both sides of the aisle, Prototype Politics details how and 
why the Democrats invested more in technology, were able to attract 
staffers with specialized expertise to work in electoral politics, and 
founded an array of firms to diffuse technological innovations down 
ballot and across election cycles. Taken together, this book shows how 
the differences between the major party campaigns on display in 2012 
were shaped by their institutional histories since 2004, as well as that 
of their extended network of allied organizations. In the process, this 
book argues that scholars need to understand how technological 
development around politics happens in time and how the dynamics on 
display during presidential cycles are the outcome of longer processes.

Link: 
https://global.oup.com/academic/product/prototype-politics-9780199350254?prevSortField=1&sortField=8&start=0&resultsPerPage=20&prevNumResPerPage=20&lang=en&cc=gb#

For the other books in the series please visit:

https://global.oup.com/academic/content/series/o/oxford-studies-in-digital-politics-osdp/?cc=gb&lang=en&prevNumResPerPage=20&prevSortField=1&sortField=8&resultsPerPage=20&start=0


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