[ecrea] IJoC Publishes Special Section on Climate and Sustainability

How can public communication campaigns more effectively promote climate 
change and sustainability actions?
 Climate change has come of age as a widely recognized global risk, one 
that
threatens to fundamentally change most aspects of human life, not to mention
the lives of other vulnerable species on the planet. Solving such a
widespread, multifaceted problem demands global action at the political,
institutional, corporate and individual levels. The near future will likely
continue to see the current surge in climate and sustainability campaigns as
a more diverse set of actors and stakeholders take action on climate change.


This IJoC Special Section on Climate and Sustainability Communication
Campaigns engages with the challenges and opportunities of climate change by
focusing on the potential for communication to help address the issue. It
brings together diverse scholars from different communication subdisciplines
and methodological vantage points to participate in a meaningful dialogue
about the current state of, and the prospects for, climate and
sustainability communication campaigns. A primary aim of the Special Section
is to move climate change communication scholarship beyond its early
emphasis on media coverage of the issue. Instead, the focus is expanded to
include research that operates in an updated context, acknowledging for
example, the blurring lines between informative and persuasive media content
and between mass-produced and user-generated content. We aim to understand
the global and interconnected terrain of climate and sustainability
campaigns waged by diverse actors across the world and targeting various
audiences.

Guest-edited by Lucy Atkinson, Bruno Takahashi and Merav Katz-Kimchi, this
Special Section grew out of a postconference cosponsored by the
Environmental Communication, Health Communication, and Political
Communication divisions at the 2015 International Communication Association
meeting in San Juan, Puerto Rico.
It features six original empirical studies that, taken together, reflect a
diversity of theoretical, methodological, and geographic emphases. This
breadth underscores the opportunities and exciting prospects for
sustainability and climate change communication scholarship that goes beyond
the status quo. As these six studies demonstrate, the field of
sustainability and climate change communication is wide and diverse with
exciting possibilities for scholars from all theoretical and methodological
perspectives.
We invite you to read this new Special Section that published October 11,
2017 at http://ijoc.org.
Climate and Sustainability Communication Campaigns — Introduction
Lucy Atkinson, Bruno Takahashi, Merav Katz-Kimchi

Audience Segmentation for Campaign Design: Addressing Climate Change in
Singapore
Benjamin Detenber, Sonny Rosenthal, Youqing Liao, Shirley S. Ho

The Consumer as Climate Activist
Connie Roser-Renouf, Lucy Atkinson, Edward Maibach, Anthony Leiserowitz

Seeking Visibility in a Big Tent: Digital Communication and the People’s
Climate March
Kjerstin Thorson, Stephanie Edgerly, Neta Kligler-Vilenchik, Yu Xu, Luping
Wang

Faith-Based Nongovernmental Environmental Organizing in Action: Veroes’
Campaigning for Vegetarianism and Mindful Food Consumption
Boris H. J. M. Brummans, Pauline Hope Cheong, Jennie M. Hwang

Dominant Visual Frames in Climate Change News Stories: Implications for
Formative Evaluation in Climate Change Campaigns
Stacy Rebich-Hespanha, Ronald E. Rice

The Roles of Social Media in Promoting Sustainability in Higher Education
Serena Carpenter, Bruno Takahashi, Carie Cunningham, Alisa P. Lertpratchya
______________________________________________________

Larry Gross
Editor
Arlene Luck
Managing Editor
Lucy Atkinson, Bruno Takahashi, Merav Katz-Kimchi
Guest Editors
___________________________________________________
International Journal of Communication (IJoC)
USC Annenberg Press
University of Southern California
http://ijoc.org/

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