[ecrea] New book: International Public Relations: Perspectives from deeply divided societies

https://www.routledge.com/International-Public-Relations-Perspectives-from-deeply-divided-societies/Somerville-Hargie-Taylor-Toledano/p/book/9781138860131


International Public Relations: Perspectives from deeply divided societies

Edited by Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano

International Public Relations: Perspectives from deeply divided 
societies is positioned at the intersection of public relations (PR) 
practice with socio-political environments in divided, conflict and 
post-conflict societies. While most studies of PR focus on the activity 
as it is practiced within stable democratic societies, this book 
explores perspectives from contexts that have tended to be marginalized 
or uncharted. Presenting research from a diverse range of societies 
still deeply divided along racial, ethnic, religious or linguistic 
lines, this collection engages with a variety of questions including how 
PR practice in these societies may contribute to our understanding of PR 
theory building. Importantly, it highlights the role of communication 
strategies for actors that still deploy political violence to achieve 
their goals, as well as those that use it in building peace, resolving 
conflict, and assisting in the development of civil society. Featuring a 
uniquely wide range of original empirical research, including studies 
from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, 
former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking 
book will be of interest not only to scholars of public relations, but 
also political communication, international relations, and peace and 
conflict studies.

With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public 
Relations Handbook



Dr Ian Somerville
Reader
School of Media, Communication and Sociology,
University of Leicester,
Bankfield House, 132 New Walk,
Leicester,
LE1 7JA, UK.




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