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[ecrea] New book: International Public Relations: Perspectives from deeply divided societies

Sat Sep 24 14:58:11 GMT 2016





https://www.routledge.com/International-Public-Relations-Perspectives-from-deeply-divided-societies/Somerville-Hargie-Taylor-Toledano/p/book/9781138860131


International Public Relations: Perspectives from deeply divided societies

Edited by Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies.

With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook



Dr Ian Somerville
Reader
School of Media, Communication and Sociology,
University of Leicester,
Bankfield House, 132 New Walk,
Leicester,
LE1 7JA, UK.




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