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[ecrea] CFP: Value Creation in Media Markets: Business Models, Clusters and Ecosystems (2017 emma conference)

Thu Sep 15 22:29:44 GMT 2016



*CFP: Value Creation in Media Markets: Business Models, Clusters and Ecosystems***

2017 Annual conference of the European Media Management Association (emma)

The conference will be hosted in Ghent, Belgium on *11-12 May 2017* (organized in partnership by Ghent University and Vrije Universiteit Brussels)

Submission deadline for abstracts: 5 December 2016

*Value Creation in Media Markets: Business Models, Clusters and Ecosystems***

As contemporary media markets are marked by high velocity, disruptive innovation and tilting power structures, media businesses are pressured to abandon the dominant logic and transform the dynamics of value creation and capture that underlie their business models. Media organisations need to develop capabilities in order to respond to changing audience behaviour and experiment with new business opportunities. A more entrepreneurial spirit is necessary and opportunities must be seized more quickly. This demands a different mind-set for most of today’s media businesses. Value is no longer created in isolation, but increasingly co-created by a series of partnerships and relationships in media clusters or business ecosystems, in which multiple parties join forces, innovate and co-produce value. These new value creation models form the context of the 2017 emma conference. The thematic focus is on the development of business models and modes of cooperation in media clusters and ecosystems.

Topics of particular relevance include:

·Business model innovation and ecosystems

·Collaboration, partnerships and coopetition

·Media hubs, creative clusters and value networks

·Platforms and multi-sided markets

·Entrepreneurship in media and journalism

·Media funding, venture capital and crowdfunding

·Emerging media markets

·Media innovation policies and subsidies

·Talent management and creativity

·Creativity, user participation and value co-creation

·Information technology in media companies

·Impact of digital technology on media consumption

*Submission requirements and paper reviews*

Submissions are invited as paper proposals in the form of abstracts (750 words maximum) followed by a full paper (6.000 words maximum) if the abstract is accepted.

The abstract should address the following points (which will be used as evaluation criteria):

·Relevance to the academic field of media management

·Theoretical grounding and rationale for selection

·Specification and rationale for research methods

·Description of empirical data used

·Clear summary of main results

·Contribution to the field’s knowledge base

·Practical implications (for business and/or policy)

All submissions should be uploaded to emma’s online submission tool (http://www.media-management.eu/ocs/index.php/emma/emma2017/author/submit).

If you would like your proposal to be specifically considered for one of the topics outlined above, please select the relevant option in the online interface when submitting.

All submissions will be peer reviewed in double-blind fashion by referees nominated to the conference’s Scientific Committee.

For questions requiring clarification of this call please contact Tom Evens (Tom.Evens[at]UGent.be <mailto:(Tom.Evens /at/ UGent.be)>).

*Important dates and further information*

09 September 2016

	

Opening online submission

*05 December 2016***

	

Deadline for abstract submission

09 January 2017

	

Notification of acceptance and opening conference registration

20 March 2017

	

Deadline for full paper submission

26 April 2017

	

Closing conference registration

11-12 May 2017

	

emma 2017 conference (possibly pre-conference on 10 May)

Papers must be submitted on time to be eligible for the Best Paper Award (€300).

Early career researchers that want to apply for an emma conference grant (up to €1000) are referred to the Call for Application published on the emma website.

For updates, please check www.media-management.eu/conferences <http://www.media-management.eu/conferences>, follow emma on _www.facebook.com/emma.media.management <http://www.facebook.com/emma.media.management>_and Twitter hashtag#emmaGhent

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