[ecrea] New paperback: Political Communication Online: Structures, Functions, and Challenges

I'm very happy to turn your attention to the fresh paperback edition of 
my book "Political Communication Online: Structures, Functions, and 
Challenges" (2014 – Routledge), available at: 
<https://www.routledge.com/Political-Communication-Online-Structures-Functions-and-Challenges/Seizov/p/book/9781138696853>.

*About the volume*

The impact of the Internet on political communication has been 
significant and multifaceted: it expanded the reach of political 
messages; opened the floodgates of decontextualization and intercultural 
misunderstanding; made room for new genres and forms; and allowed for 
the incorporation of every previously existing communication mode into 
complex multilayered documents.

//

/Political Communication Online/ places these developments in their 
social and media context, covers various disciplinary backgrounds and 
how they can contribute to a common understanding of the evolving online 
media landscape, and proposes a novel methodological tool for the 
analysis of political communication online. Seizov offers an approach 
that places context at the core of the theoretical and methodological 
discussion by discussing the traits of online communication that make it 
a unique communication environment. The book then brings together 
different disciplines which have important contributions for the study 
of political communication online but have not been integrated for this 
purpose so far, such as visual communication, multimodal research, and 
cognitive psychology. Seizov introduces the book’s main theoretical and 
methodological contribution to multimodal document analysis, the 
annotation scheme "Imagery and Communication in Online Narratives" 
(ICON), and explores how the ICON approach works in practice. Taking 
four distinct genres of online political communication – news, election 
campaigns, NGOs, and social movements – the book presents the analyses 
of convenience samples from each of them in detail.

This text features a comprehensive theoretical discussion of vital 
current developments in online political communication, places these 
developments in context, and couples that with a practical demonstration 
of the novel methodology it proposes.

*Order information*

You can order the paperback, priced at just 24.99 GBP, directly from the 
Routledge website:

<https://www.routledge.com/Political-Communication-Online-Structures-Functions-and-Challenges/Seizov/p/book/9781138696853>.


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