[ecrea] New paperback: Tell Everyone: Why We Share and Why It Matters

*Out now in paperback: Tell Everyone: Why We Share and Why It Matters*

Dear colleagues

Delighted to share the news that the paperback edition of my 
award-winning book, Tell Everyone: Why We Share and Why It Matters, has 
just been published by PenguinRandomHouse.

Just in time for the new academic year, the book unpacks how social 
media is fuelling our human urge to share, affecting the information we 
depend on to make smart decisions, from choosing politicians to doing 
business to raising money for charity. Tell Everyone delves into 
contemporary culture to reveal how social media has become the planet’s 
nervous system—amplifying the power of individuals, informing our 
choices and shaping how we learn about our world.

Written with journalistic flair but with academic rigour, the book is an 
ideal textbook for undergraduate courses on media and society, social 
media or digital journalism. It has appeared on the reading list on 
courses on Technology Reporting at SMU in the US, on the Psychology of 
Self in Social Media at the University of British Columbia in Canada and 
on Social Media Theory and Practice at the University of Southern Denmark.

And it retails on Amazon in the UK for just £13.99: http://ow.ly/MngR303JjEe

*What the critics are saying:*

“Delivers fascinating insights …  wonderfully clear eyed about 
contemporary culture… As Hermida moves from topic to topic – politics, 
marketing, revolutions, labour unrest, etc. – he delivers many similarly 
thought-provoking insights.” The Globe and Mail

“This thoughtful and often amusing social history of social media shows 
how the abundance of information available today affects how we 
understand and give context to world events . . . [This] book succeeds 
by using real-life examples — from Tahrir Square to Anthony Weiner’s 
sexting mishap.” Toronto Star

“Tell Everyone is an easy read with lots of takeaways…one of the first 
books to successfully explain the sharing logic of social media.” 
Digital Journalism

“A remarkable book characterized by smart insights, a lively narrative 
and impressive research.” J-source.ca <http://J-source.ca>

“An excellent analysis of how social media is changing social and media 
dynamics.” John Stackhouse, former editor-in-chief of The Globe and Mail.

*Alfred Hermida, Ph.D*
Director & Associate Professor,UBC Graduate School of Journalism 
<http://journalism.ubc.ca/>


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