[ecrea] New Book: Under Pressure: Coal Industry Rhetoric and Neoliberalism

For those interested in energy studies and/or rhetoric, some colleagues 
and I just published a new book 
<http://www.palgrave.com/us/book/9781137533142> analyzing corporate 
communication campaigns. Thanks for looking!

/Under Pressure:  Coal Industry Rhetoric and Neoliberalism/ examines 
five rhetorical strategies used by the US coal industry to advance its 
interests in the face of growing economic and environmental pressures: 
industrial apocalyptic, corporate ventriloquism, technological shell 
game, hypocrite’s trap, and energy utopia. The authors argue that these 
strategies appeal to and reinforce neoliberalism, a discourse and set of 
practices that privilege market rationality and individual freedom and 
responsibility above all else. As the coal industry has become the 
leading target and leverage point for those seeking more aggressive 
action to mitigate climate change, their corporate advocacy may 
foreshadow rhetorical strategies available to other fossil fuel 
industries as they manage similar economic and cultural shifts. The 
authors’ analysis of coal’s corporate advocacy also identifies 
contradictions and points of vulnerability in the organized resistance 
to climate action as well as the larger ideological formation of 
neoliberalism.

The book is 30% to individuals and libraries with coupon code PMTHIRTY.


Jen Schneider, Associate Professor, School of Public Service
Director, PhD in Public Policy and Administration
208-426-2514
Environmental Research Building, Office 5135
Boise State University
1910 University Drive
Boise, ID  83725
https://jen-schneider.squarespace.com

Check out my new books:
Under Pressure:  Coal Industry Rhetoric and Neoliberalism 
<http://www.palgrave.com/us/book/9781137533142> (30% off code:  PMTHIRTY)
/The Joy of Science:  Seven Principles for Scientists Seeking Happiness, 
Harmony, and Success 
<https://www.amazon.com/Joy-Science-Principles-Scientists-Happiness/dp/1316509001>/

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